Campaign Management
Advertiser API
Programatically schedule campaigns and manage ads on X through this suite of APIs.
What Can You Promote?
Promoted Ads
- Promoted Ads are ordinary ads purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers.
- Promoted Ads are clearly labeled as Promoted when an advertiser is paying for their placement on X. In every other respect, Promoted Ads act just like regular ads and can be reposted, replied to, liked and more. They have typical delivery rules and are created using POST statuses/update.
- “Promoted-only” Tweets, created via POST accounts/:account_id/tweet, can be used in Promoted Tweets campaigns but will not serve to followers or appear on the public timeline. To retrieve a list of promoted-only tweets for a certain account, use GET accounts/:account_id/scoped_timeline.
Promoted Accounts
- Promoted Accounts are part of Who to Follow, which suggests accounts that people don’t currently follow and may find interesting. Promoted Accounts help introduce an even wider variety of accounts people may enjoy.
- Promoted Accounts for Timeline, associate a Promoted Tweet with a Promoted Account campaign and will display in user timelines.
Promoted Trends are not available in the Ads API.
Campaigns and Ad Groups (Line Items)
Campaigns define the schedule and budget of an ad. The advertiser specifies a daily and overall budget. The campaign can be bound to a specific start and end time or run continuously until the budget is spent. The budget comes from one of the Funding Instruments of the advertising account. Campaign identifiers (:campaign_id) are the base-36 representation of the base-10 value we present in the X Ads UI.
Advertising accounts are limited to a maximum of 200 active campaigns. This limit can be raised to 4,000 active campaigns manually by the advertiser’s X Account Manager upon request. A campaign is considered active until it reaches its end time or gets deleted. Paused campaigns are considered active until their designated end times.
Line items spend the budget defined by a campaign. Line items pull together the per-engagement bid, the Tweet or account to promote, and the targeting rules.
Analytics
The X Ads API offers a set of analytics endpoints to track and optimize ad performance. Please see Analytics and Analytics Best Practices for more information.
For the billing metric, the data may not be finalized until three days after the event. Before that point, the data should be considered speculative. The final billable number will always be less than the speculative amount. The billable number is corrected for spam and related low-quality traffic. See Timezones for other considerations regarding time.
Creating a Campaign - Step-by-Step
The following example assumes you have installed, configured, and authorized your app and user using twurl. twurl is a command-line tool in the spirit of cURL that gracefully handles X OAuth authentication. twurl is a great tool for quickly testing and debugging Ads API (and REST API) functionality. To see the full headers of the request and response, use -t to trace the call, roughly equivalent to cURL’s -v option.
For this example, we will create a Promoted Ads campaign that will be targeted by keyword.
- Retrieve the account id.
- Retrieve the funding instrument id.
Hit the GET accounts/:account_id/funding_instruments API using the account id retrieved in the previous command.
- Create a campaign and associate it with the funding instrument.
Specify a start time and a budget for the campaign. For the purpose of this example, we will use a budget of $500 and for the daily limit, $50.
- Create a line item associated with the campaign.
Now that we have a campaign id, we can create a line item to associate with it. The line item wraps the bid price, targeting, and actual creative portion of the campaign. For this line item, we will be promoting tweets with a bid of $1.50.
- Create a targeting profile associated with the line item.
With the line item created, we can assign targeting criteria. We want to target the phrase keywords “grumpy cat” in the San Francisco Bay Area location. This is going to require a location id lookup and two targeting_criteria POST requests.
- Finally, un-pause the line item.
That’s it! We now have an active, targeted, and funded Promoted Tweets in Timelines campaign which is running.
Objective Based Campaigns
Objective-based campaigns and pricing allow advertisers to pay for the actions that are aligned with their marketing objectives. To support these, set the appropriate objective on line items.
The parameter used on the line item write endpoints and returned on the read endpoints, is objective. This field has the following possible values as of today:
APP_ENGAGEMENTSAPP_INSTALLSFOLLOWERSENGAGEMENTSREACHVIDEO_VIEWSPREROLL_VIEWSWEBSITE_CLICKS
Objectives impact how we optimize campaigns in our auctions and how we bill on those campaigns. We enable pricing based on objective, such as CPAC for APP_ENGAGEMENTS, CPAC or CPI for APP_INSTALLS, CPLC for WEBSITE_CLICKS, CPF for FOLLOWERS, CPE for ENGAGEMENTS, and CPM for REACH.
Mobile app promotion campaigns are required to contain either the APP_ENGAGEMENTS or APP_INSTALLS objective.
Note: Line items with different objectives are not allowed under the same campaign.
| Campaign objective | API objective | Media in Tweets | Pricing model |
|---|---|---|---|
| App re-engagements | APP_ENGAGEMENTS | Image or video app download card required. | CPAC |
| App installs | APP_INSTALLS | Image or video app download card required. | CPAC or CPI (set using charge_by) |
| Reach | REACH | No restrictions. | CPM |
| Followers | FOLLOWERS | Tweet not required, but recommended. There are no media restrictions on Tweets for Followers campaigns, though we recommend text-only Tweets. More information | CPF |
| Engagements | ENGAGEMENTS | No restrictions. | CPE |
| Video Views | VIDEO_VIEWS | Video conversation card, video, or GIF required. | CPV or cost per 3s/100% view |
| Pre-roll views | PREROLL_VIEWS | Video required. | CPV or cost per 3s/100% view |
| Website Clicks | WEBSITE_CLICKS | Website card recommended, but not required. Tweet must have either a website card or a website link (not both). | CPLC |
Funding Instruments
Funding Instruments are the source of campaign budget. Funding Instruments can not be created via the Ads API, they have to be already established by the advertiser’s account manager at X (for credit lines) or via ads.x.com (for credit cards) to be available.
To get a list of all funding_instruments on an account, see GET accounts/:account_id/funding_instruments and GET accounts/:account_id/funding_instruments/:funding_instrument_id for the details of a specific one.
Funding Instrument Attributes
Descriptive: account_id, funding instrument id, funding instrument type, description, and io_header(insertion order header ID). Note that a single io_header may be associated with multiple funding instruments.
Funding ability: able_to_fund and reasons_not_able_to_fund.
Time: created_at, updated_at, start_time, and end_time represented by a string, formatted as “%Y-%m-%dT%l:%M:%S%z”.
Boolean status: paused, deleted, and cancelled (true or false).
Financial: currency (ISO-4217 format), credit_limit_local_micro, credit_remaining_local_micro, and funded_amount_local_micro. The value of a currency is represented in micros. For USD, $5.50 is encoded as 5.50*1e6, or 5,500,000. To represent a “whole value”, you need to multiply the local micro by 1e6 (1_000_000) for all currencies.
Attribute Details
credit_limit_local_micro is only valid for CREDIT_CARD or CREDIT_LINE type funding instruments and represents the credit limit for that instrument.
funded_amount_local_micro is only valid for INSERTION_ORDER type funding instruments and represents the allocated budget.
credit_remaining_local_micro is valid for CREDIT_LINE and AGENCY_CREDIT_LINE type funding instruments. It represents the credit_limit_local_micro minus the amount already spent on that funding instrument. It does not represent the difference between funded_amount_local_micro and the amount spent. We draw a distinction between credit limit and funded amount because they represent different underlying funding methods and spending agreements we have with advertisers.
Types of Funding Instruments
Credit Cards
Typically used by self-serve advertisers (without an account manager).
Credit Lines
These are in the form of insertion orders (IOs) and are set by account managers.
Multi-Handle Credit Lines
Advertisers can fund campaigns across multiple handles with this type of credit line. This feature is enabled by their X Account Manager, associating the different @handles to a specific credit line.
For example, @NikeSB and @NikeFuel can both have access to the @Nike credit line. This funding instrument is available just like any other. You retrieve the data by submitting a GET request to the funding_instrument endpoint. Here is a sample response (note the CREDIT_LINE type).
The only thing particular about this funding instrument is the type and the fact that it is available to all the accounts that were associated to it. Of course, the remaining credit is impacted by all campaigns funded by this instrument, across all accounts sharing it. The details of what accounts are associated to a specific credit line are not available via the API (nor via ads.x.com).
For more information on Funding Instrument enumerations, please click here.
Targeting
Targeting is a core concept of the Ads API. Targeting is set at the line item level and options vary across placements. To set new targeting criteria you need to use POST accounts/:account_id/targeting_criteria and PUT accounts/:account_id/targeting_criteria to update them.
Use GET accounts/:account_id/line_items for a list of all line items and GET accounts/:account_id/line_items/:line_item_id to retrieve a specific line item.
Targeting options by placement
Promoted Tweets and Promoted Accounts products can be made available on a variety of placements. Promoted Trends (PTr) are not available via the API.
For possible placement combinations, refer to the GET line_items/placements endpoint. Each placement has different options for targeting. Location, Platform and Gender are available for all. The other options are contextual to the type of placement.
- X Search: Age Targeting, Devices, Events, Gender, Keyword Types (All), Language, Locations, Network Activation, Network Operators, Platform, Platform Version, Tailored Audiences, WiFi Only
- X Timeline: Age Targeting, Devices, Events, Followers Of, Similar to Followers Of, Gender, Interest, Language, Locations, Network Activation, Network Operators, Non-exact Keyword Types, Partner Audience Types, Platform, Platform Version, Retargeting Types, Tailored Audiences, TV Targeting Types, WiFi Only
- X Profiles & Tweet Details: Age Targeting, Devices, Events, Followers Of, Similar to Followers Of, Gender, Interest, Language, Locations, Network Activation, Network Operators, Non-exact Keyword Types, Partner Audience Types, Platform, Platform Version, Retargeting Types, Tailored Audiences, TV Targeting Types, WiFi Only
Understanding targeting types
Age Targeting: Target users based on specific age buckets. A list of age bucket enums can be found on the Enumerations page.
Events: Specify an event for targeting. Only one event can be used for targeting (per line item). Use the GET targeting_criteria/events endpoint to find events available for targeting.
Gender: Target males (1) or females (2). Leave null to target all.
Installed App Store Categories: use this targeting type to target users based on the categories of apps they have installed or have indicated interest in. See GET targeting_criteria/app_store_categories.
Interests: Target users by interest. Get the interests list from GET targeting_criteria/interests. You can target up to 100 interests.
Followers Of: Target the followers of any fully promotable users for the current account (note, currently the primary account holder is the only fully-promotable user of that account). GET accounts/:account_id/promotable_users to get a list of promotable users.
Similar to Followers Of: Target people with the same interests as followers of specific users. You can use up to 100 Users.
Locations: Specify up to 2,000 locations to target. Get list from GET targeting_criteria/locations. There are additional requirements for ads that target certain countries. See Country Targeting and Display Requirements for more information.
Keywords: Keyword targeting options are specific by type of placement. You can use up to 1000 keywords for targeting (per line item). See the Keyword Types section for options.
Language Targeting: Target users who understand specific languages.
Mobile Network Operator Targeting: Enables advertisers to target users based on mobile carrier, using the targeting type NETWORK_OPERATOR from GET targeting_criteria/network_operators.
New Mobile Device Targeting: Reach users based on the date that they first accessed X via their device, using the targeting type NETWORK_ACTIVATION_DURATION using operator_type of LT for less than and GTE for greater than or equal.
Platforms, Platform Versions, Devices, and Wifi-Only: Allows targeting of mobile devices across a variety of vectors. Platforms is a high-level targeting type that can hit broad categories of phone. Example values are iOS and Android. Devices allow you to target users of specific mobile devices, for example the iPhone 5s, Nexus 4, or Samsung Galaxy Note. Platform versions allow you to target users of versions of specific mobile operating systems, down to the point release. Examples include iOS 7.1 and Android 4.4. Wifi-Only allows you to target only those users who are using their devices on a WiFi network; if this is not set, users using the carrier connection as well as WiFi will be targeted.
- Users can target platforms and devices if there is no overlap. I can target Blackberry as a platform and iPad Air as a device simultaneously.
- Users can target devices and os versions simultaneously. I can target iPad Air and iOS >= 7.0.
- Users cannot target platforms that are broader than devices. I cannot target iOS and iPad Air.
[Tailored Audiences]/x-ads-api/audiences: Reach users through an approved ads partner to target groups of customers and connect with them on X.
TV Show Targeting: reach people that engage with specific TV programs. This targeting criteria can be configured to continuously target while a campaign is active with the TV_SHOW targeting type. Use the GET targeting_criteria/tv_markets and GET targeting_criteria/tv_shows endpoints to determine TV shows available.
Tweet Engager Retargeting
Tweet engager retargeting enables advertisers to target audiences across devices who have previously been exposed to or engaged with their promoted or organic Tweets on X. With this targeting advertisers can follow up with people who saw or engaged with an advertiser’s content on X and are most likely to further engage or convert with subsequent messaging or offers. Users will be eligible for targeting within minutes of exposure or engagement and will remain eligible for up to 90 days afterwards for engagements and 30 days for exposures.
Tweet Engager Targeting Types:
ENGAGEMENT_TYPEwhich accepts eitherIMPRESSIONorENGAGEMENTas a targeting value. This specifies whether you wish to target exposed users (IMPRESSION) or engaged users (ENGAGEMENT).CAMPAIGN_ENGAGEMENTuses a campaign ID as the targeting value. Users who engaged with or were exposed to this campaign (depending onENGAGEMENT_TYPE) are the ones who will be targeted.USER_ENGAGEMENTwhich uses the promoted user ID as the targeting value to target users who were exposed to or engaged with an advertiser’s organic content (depending onENGAGEMENT_TYPE). This must be the promoted user ID associated with the Ads account.
Note: ENGAGEMENT_TYPE is required in addition to at least one valid CAMPAIGN_ENGAGEMENT or USER_ENGAGEMENT value. Both tweet engager targeting types may be present and multiple campaigns may be targeted on a given line item.
Video Viewer Targeting: Video viewer targeting builds on Tweet engager targeting to enable advertisers to target audiences who have previously watched part or all of a video on X. Advertisers can target organic videos, promoted videos, or both. Promoted videos are not limited to video view objective campaigns or line items.
Video Viewer Targeting Types:
VIDEO_VIEWfor users who have clicked to play the video or have viewed 3 seconds of autoplayVIDEO_VIEW_PARTIALfor users who have viewed 50% of the videoVIDEO_VIEW_COMPLETEfor users who have viewed at least 95% of the video
As with Tweet engager targeting, one or both of the following must also be present in targeting criteria for the line item when ENGAGEMENT_TYPE is used:
CAMPAIGN_ENGAGEMENTuses a campaign ID as the targeting value. Users who watched a video (based onENGAGEMENT_TYPE) in this campaign are the ones who will be targeted.USER_ENGAGEMENTwhich uses the promoted user ID as the targeting value to target users who watched a video (based onENGAGEMENT_TYPE) in an advertiser’s organic content. This must be the promoted user ID associated with the Ads account.
Keyword Types
See our support document on keyword targeting for a conceptual overview.
- Broad (default value): match all words, independent of order. Not sensitive to capitalization, plurals or tense. Will automatically be expanded when possible (i.e. “car repair” would also match “automobile fix”). If you want to target without expansion, you need to add a + sign before the keywords, like “+boat +jet”. Using keywords without the + will default to Broad Match.
- Unordered (deprecated): match all words, independent of order. Not sensitive to capitalization, plurals or tense.
- Phrase: match the exact keywords string, other keywords can be present.
- Exact: match exactly the keywords string, not any others.
- Negative: avoid matching searches that include all of these keywords somewhere in the query, regardless of the order in which they are written, even if other words are present.
- Negative Phrase: avoid matching searches that include this exact keywords string somewhere in the query, even if other words are present.
- Negative Exact: avoid matching searches that exactly match these keywords and contain no other words.
Emoji targeting
Emoji targeting is supported via keyword targeting. To use emoji targeting, simply create keyword targeting for Unicode codepoints representing that emoji such as U+1F602 (xF0x9Fx98x82 in UTF-8) for the ‘face with tears of joy’ emoji (😂). Emoji which we accept can be confirmed with the twemoji list. Targeting an emoji targets all variations.
For a summary of all values with required/optional and specific details for each, see PUT accounts/:account_id/targeting_criteria.
Targeting Criteria Combinations
Updated Campaign Workflow
Create campaigns which target broadly with geo, gender, language, and device/platform criteria. Advertisers can then combine the broad targeting with additional targeting criteria (e.g. interests, keywords, followers, tailored audiences, TV). If no targeting criteria is specified for a line item, the line item will target all users worldwide.
| “Primary” Types | Other Types |
| Followers | Locations |
| Tailored Audiences | Gender |
| Interests | Languages |
| Keywords | Devices and platforms |
| TV | Age |
Targeting criteria will be combined for your ad group such that:
- “Primary” Targeting Types will get ∪‘d (i.e. put in a logical union).
- Other Targeting Types will get AND‘d.
- Same types will get OR‘d.
Some examples
At a glance: [(Followers) ∪ (Tailored Audiences) ∪ (Interests) ∪ (Keywords)] AND (Location) AND (Gender) AND (Languages) AND (Devices and Platforms)
A Geo example:
Let’s say we want an ad group for our campaign to serve targeting:
- X users in the U.S., England, and Canada (Location)
- who are Women (Gender)
- derived from Tailored Audiences list (“Primary”)
- with Keywords (“Primary”)
The targeting criteria will be:
[US OR GB OR CA] AND [Female] AND [Tailored Audiences ∪ Keyword]
Additional examples
- Select Gender and Geo but no primary: (Male) AND (US OR GB)
- Select Gender, Geo, Interest: (Female) AND (CA) AND (Computers OR Technology OR Startups)
- Select Gender, Geo, Interest, Tailored Audiences, Keywords: (Male) AND (GB) AND (Cars ∪ Tailored Audiences for CRM ∪ autocross)
Budget Pacing
Advertisers now have more control over how fast their daily budgets are spent on your Promoted Tweet and Account campaigns. Enabling standard delivery, which is the default, ensures an even spend rate throughout the day.
By turning off standard delivery, we will serve impressions and generate engagements as quickly as possible until your daily budget is exhausted, which may be quite early on in the day depending on targeting and competition. This is called accelerated delivery.
Getting Started
Standard delivery is the default option for all campaigns, so no action is required unless you wish to turn it off. To spend through your daily budget on a campaign as fast as possible set the standard_delivery parameter to false to set the pace to accelerated delivery (see GET accounts/:account_id/campaigns).
Notes
- “Day” is respective to X advertiser account timezone (eg. America/Los_Angeles).
- Early results indicate that standard delivery will improve eCPE/CPF for advertisers, with more consistent coverage throughout the day.
For more additional information about budgets and pacing please see the Bidding and Auctions FAQ.
Target Bidding
Campaign management
Bid Strategy
We have introduced the concept of Bid Strategy to simplify campaign creation workflow and reduce confusion about combinations of multiple parameters.
All previous (marked as legacy) combinations of parameters can be achieved by setting an equivalent goal parameter. Further information can be found in the announcement here.
As example:
| Campaign Objective | Legacy | Ads API v10+ |
| App Installs | bid_type= AUTObid_unit = APP_INSTALLScharge_by = APP_CLICKS | goal = APP_INSTALLSbid_strategy = AUTO |
| Website Clicks | bid_type = TARGET (Note: bid_unit was not needed for some campaign objectives) | bid_strategy = TARGET |
Target Bidding
Using target bidding, you can specify a target cost you want to pay and the X Ads platform will optimize your campaign for performance while staying near or below your target cost.
This feature gives you the flexibility to reach users who are especially likely to take the desired action (such as a link click, a lead or a follow) while maintaining cost control. This is a powerful feature for advertisers who desire more options for campaign setup and optimization (including bidding options).
For line items with compatible campaign objectives, we’ve introduced a new pricing mechanism for bid amount that lets you specify a target cost you want to pay. Our ad platform dynamically bids on your behalf to help you drive more results, while working to keep your average cost within 20% of your specified target. The bid_strategy setting on line items may be set with a value of TARGET to enable target bidding on relevant campaign objectives, such as:
WEBSITE_CLICKSWEBSITE_CONVERSIONSAPP_INSTALLSAPP_ENGAGEMENTSREACH
Country Targeting and Display Requirements
Campaign management
Country-specific targeting and display requirements are contained on this page. These requirements must be adhered to by all partners.
Russia
X’s Ads Policies prohibit advertisers from targeting Russia with advertisements that are not in the Russian language. When your users specifically target Russia, you must display the following warning message to your users:
Ads targeting Russia must be in the Russian language.
Partner Managed Funding Instruments
The onboarding flow configures an ads.x.com account for the X account, which can be managed by the partner through the Ads API, and whose advertising spend is billed to the partner.
Partner Initial Set-up
The process to initially set-up a new PMFI Ads API partner takes up to 3-weeks from exchange of required information. The following must be shared with your technical contacts at X, as well as the X contact managing the integration with the partner in order to get the process started:
- The partner must share their PGP/GPG public key. A shared secret key needs to be exchanged between the Ads API partner and X. This will be used to verify data during the onboarding flow.
- The
app_idorconsumer_secretfor the X app that will be used for Ads API access. You can view and edit your existing X apps via the app dashboard if you are logged into your X account on developer.x.com. If you need to create a X app, you will need to have an approved developer account. X allows one app for production+sandbox and one optional app for sandbox-only access. The X app must be created on a corporate, partner-controlled X handle.
Advertiser Onboarding Flow
The advertiser onboarding flow occurs via a web browser in the following way:
- The user starts the onboarding flow on the partner’s website and enters the handle they want to onboard.
- The partner redirects the user to a URL on ads.x.com with a signed payload. This payload contains the partner’s API
app_id, the Xuser_idof the X handle which is to be onboarded and a callback URL and other fields documented below. - The user is asked to sign into ads.x.com using the standard x.com login page.
- Once the user is logged in, the onboarding process is initiated. This step includes ad review, account validation and other checks.
- When all onboarding tasks are completed, the user is redirected to the callback URL that was provided by the Ads API partner, with a payload that indicates success or failure. This includes the 3-legged authorization process.
Onboarding redirect payload
URL for redirect:
https://ads.x.com/link\_managed\_account
The redirect URL will be called with the following parameters:
| Name | Type | Description |
| callback_url | URL encoded string | user will be redirected to this url after the account link process completes, regardless of outcome. See the partner redirect url section for protocol details |
| client_app_id | integer | X API client app id, used to identify the managing partner |
| promotable_user_id | integer | X user_id of the @handle whose promotions are to be managed by the managing partner. Used to make sure it is the same as the user who logs into ads.x.com to complete the linking process |
| fi_description | URL encoded String (max 255 characters) | funding instrument name. This will be displayed in the description field in the API when the funding instrument is retrieved. If a funding_instrument description is given, the existing funding_instrument will be paused, and a new managed partner funding instrument will be set up. (if one exists with the same name, nothing will happen) |
| timezone | String, in Area/Location format | This will be the timezone used to determine the day to which daily budgets apply, and in which charges will be aggregated |
| currency | ISO 4217 Currency Code | Currency that will be used to enter bids, and in which charges will be billed |
| country | ISO 3166-1 alpha 2 Country Code | Billing Country for the account |
| signature | URL encoded, base64 encoded binary code, as explained below | signature that combines a shared secret and the other parameters to verify authenticity of the call, as well as validity of the parameters. |
Callback URL payload
The base redirect URL is provided using the callback_url parameter on the account link request (see above). The parameters added by ads.x.com are:
| Name | Type | Description |
| status | string | OK an account was created, or an existing, eligible account was found. ACCOUNT_INELIGIBLE if partner specific constraints are not met USER_MISMATCH the X account used to sign into ads.x.com was different from the promotable_user_id on the account link request INCOMPLETE_SERVING_BILLING_INFO timezone, currency or country were not specified INVALID_COUNTRY an invalid country value was given INVALID_CURRENCY an invalid currency value was given INVALID_TIMEZONE an invalid timezone value was given |
| account_id | URL encoded string | X ads account id of the linked account |
| funding_instrument_id | URL encoded string | ID of the active partner managed funding instrument |
| signature | URL encoded, base64 encoded binary code, as explained below | Base64 encoded HMAC-SHA1 signature that combines a shared secret and the other parameters to verify authenticity of the call, as well as validity of the parameters. To make sure the callback url is only valid for the X user_id that the account link process was intended for, the X user_id is to be appended to the shared secret (using &) when signing the request. |
To make sure the callback URL is only valid for the X user_id that the account link process was intended for, the X user_id is to be appended to the shared secret (using &) when signing the request.
Signing the request and callback URLs
In order to ensure that the requests to /link_managed_account and the callback url are valid, the requests need to be signed at the source and verified by the recipient before the recipient takes action on them. Signing the request with a secret that is shared between X and the managing partner ensures that each party only accepts requests sent by the authorized counterpart.
The signature generation algorithm is similar to the one used in OAuth.
Create a signature base string as follows:
- Convert the HTTP Method to uppercase and set the base string equal to this value.
- Append the ‘&’ character to the base string.
- Percent encode the URL (without parameters) and append it to the base string.
- Append the ‘&’ character to the base string.
- Append the percent encoded query string, which is built as follows:
- Percent encode every key and value that will be signed.
- Sort the list of parameters alphabetically by key.
- For each key/value pair (and with primary_promotable_user_id for the partner redirect url):
- Append the percent encoded key to the query string.
- Append the ‘=’ character to the base string.
- Append the percent encoded value to the query string.
- Separate the percent encoded key=value pairs with the ‘&’ character.
- Use the HMAC-SHA1 algorithm, using the previously exchanged shared secret, as the key, and the base string as the value to generate the signature.
- Base64 encode the output of Step 2, drop the trailing newline character percent encode the signature generated in Step 3 and add it to the url in a signature parameter
Signing examples
Signing a link account request
Url to sign, assuming a GET request:
This url has the following parameters:
callback_url = https://managingpartner.com/link\_account_callback client_app_id = 12345 fi_description = some name promotable_user_id = 1
The base string consisting of http method and url without parameters, steps a - d, looks like:
GET https://ads.x.com/link\_managed\_account
The query string, produced by the substeps of e, looks like:
callback_url=https://managingpartner.com/link\_account\_callback&client\_app\_id=12345&fi\_description=some name&promotable_user_id=1
Note that the key-value pairs are sorted by key name.
The percent encoded query string looks like:
callback_url%3Dhttps%253A%252F%252Fmanagingpartner.com%252Flink_account_callback%26client_app_id%3D12345%26fi_description%3Dsome%2520name%26promotable_user_id%3D1
The complete base string, combining steps a - d and e:
Using the hmac-sha1 algorithm we will sign this with the word “secret” as the key. The result is Base64 encoded, and presented without the final “\n” (steps 2 and 3): KBxQMMSpKRrtg9aw3qxK4fTXvUc=
This signature is then added (percent encoded) to the end of the original url in the signature parameter (step 4):
Signing a partner redirect url (account link request callback) The URL to sign, assuming a GET request:
This url has the following parameters:
account_id = ABC, funding_instrument_id = DEF and status = OK
The base string consisting of http method and url without parameters, steps a - d, looks like:
GET https%3A%2F%2Fmanagingpartner.com%2Flink_account_callback&“
The query string, produced by the substeps of e, looks like:
account_id=ABC&funding_instrument_id=DEF&status=OK
The percent encoded query string looks like:
account_id%3DABC%26funding_instrument_id%3DDEF%26status%3DOK
The complete base string, combining steps a - d and e:
GET https%3A%2F%2Fmanagingpartner.com%2Flink_account_callback&account_id%3DABC%26funding_instrument_id%3DDEF%26status%3DOK
Using the hmac-sha1 algorithm we will sign this with the word “secret” and the X user id for which the original link request was made, 1 (promotable_user_id = 1 from above) as the key, “secret&1”.
The result is Base64 encoded, and presented without the final “\n” (steps 2 and 3): jDSHDkHJIFXpPLVxtA3a9d4bPjM=
This signature is then added (percent encoded) to the end of the original url in the signature parameter (step 4):
Shared Key use / renewal
The signing algorithm should have the ability to repeat itself with multiple keys. This will allow multiple shared keys to be used, and enables cycling shared keys on a periodic basis.
partner_managed_funding_instrument creation
If the fi_description parameter is given, and no existing partner_managed_funding_instrument with the same name exists in the account, a new partner_managed_funding_instrument will be created, and all existing partner_managed_funding_instruments will be paused.
If a partner_managed_funding_instrument with the same name exists, no new one will be created.
Repeated on-boarding flow calls / token refresh
The on-boarding flow can be repeated in case the API access token was lost. The on-boarding flow implementation will require the user is logged in. If the user matches the promotable_user_id, and the associated ads account is found, and everything looks good, the user will be redirected back to the callback url, and the partner can initiate the OAuth flow to obtain an access token.
Non-redirectable error flow
If the account link url is invoked with invalid parameters, the user will be shown a page similar to the one shown in the OAuth flow when invalid or expired parameters are given.
Ongoing updates to the PMFI
Once the advertiser has been onboarded, the funding instrument can be managed using the PUT accounts/:account_id/funding_instruments/:funding_instrument_id endpoint by only the partner who manages it.
Placements
There are several places where X ads can be displayed. This is set at the line item using the placements parameter. The possible values are:
ALL_ON_TWITTERPUBLISHER_NETWORKTWITTER_PROFILETWITTER_SEARCHTWITTER_TIMELINESPOTLIGHTTREND
The line item’s product_type and objective determine which placements are allowed. The GET line_items/placements endpoint can be used to retrieve the valid placement options for each product type.
Additionally, the following table lists the valid placement and objective combinations.
| Objective | ALL_ON_TWITTER | TWITTER_PROFILE | TWITTER_SEARCH | TWITTER_TIMELINE |
|---|---|---|---|---|
APP_ENGAGEMENTS | ✔ | ✔ | ✔ | ✔ |
APP_INSTALLS | ✔ | ✔ | ✔ | ✔ |
REACH | ✔ | ✔ | ✔ | ✔ |
FOLLOWERS | ✔ | ✔ | ✔ | ✔ |
ENGAGEMENTS | ✔ | ✔ | ✔ | ✔ |
VIDEO_VIEWS | ✔ | ✔ | ✔ | ✔ |
PREROLL_VIEWS | ✔ | ✔ | ✔ | ✔ |
WEBSITE_CLICKS | ✔ | ✔ | ✔ | ✔ |
Note: It is not possible to specify only TWITTER_PROFILE placement.
Note: TWITTER_SEARCH requires keyword targeting.
Note: The REACH objective must include TWITTER_TIMELINE placement. It can have either ALL_ON_TWITTER, any combination of placements that include TWITTER_TIMELINE, or TWITTER_TIMELINE on its own.
Ad groups FAQ
This document is meant to be a collection of commonly asked questions about Ad Groups in X’s Ads API.
What is an Ad Group?
Ad groups, known as line items in the Ads API, exist under campaigns and are used for targeting and bidding against a set of X users. Advertisers promote Tweets or media (e.g., videos that are promoted as In-stream ads) by associating them with a line item.
How do we create an Ad Group?
Ad Groups are created by calling POST accounts/:account_id/line_items multiple times for the same campaign ID, and keeping (possibly completely different) targeting and Tweets associated with those line items. There is a limit of 100 line items per campaign and a limit of 200 active campaigns for a single ads account. Across all campaigns, there is a limit of and 8,000 active line items per ads account.
Why should we add support for Ad Groups?
Ad Groups are intended to make it easier for advertisers to organize, optimize and manage their campaigns.
The advantage of Ad Groups is to compare and control different strategies across bid, budget, creative, and targeting. Upon associating multiple Promoted Tweets to a single line item, the auction would select the best Tweet from that group and then select the best Tweet for that campaign from all of the line items. If you have multiple Ad Groups with single Tweets, it would effectively select the Tweet that would likely perform better from that Ad Group.
Using Ad Groups enables an advertiser to split up targeting and bidding into a much greater number of possible combinations, and in general allows splitting up targeting into logical groups.
Ads API tools in particular could be built around fine tuned optimization rules with Ad Groups that would be more difficult to do via manual edits due to the larger scale of line item and creative combinations.
How does the line item budget relate to campaign budget in an Ad Groups campaign?
The total_budget_amount_local_micro for a line item cannot exceed the total budget for its parent campaign. Similarly, the line item’s bid_amount_local_micro value should not exceed daily_budget_amount_local_micro or total_budget_amount_local_micro of the parent campaign. Setting these values incorrectly may put the overall campaign into a paused and unservable state.
Note that the total campaign budget can be less than the sum of the budgets of its child line items, and distribution of budget between line items is partially up to the Ads API tool to effectively optimize and change as daily performance of targeting (line item) could differ significantly day to day due to X’s realtime nature.
Do Ad Groups perform better than single line items?
The performance of a campaign depends upon many factors and effectively a Tweet is the final deciding factor of performance. A Line Item will be treated as a factor of whether or not a Tweet is even in the running to be served to a user.
Line items that target the same sets of users are considered to have overlap of users. It is considered a best practice to reduce this overlap of targeting between line items so that the highest performing sets of users can be clearly identified.
Guides
Video Views Preroll Objective
The following guide outlines the steps required to set up a PREROLL_VIEWS campaign on the Ads API. Broadly speaking these campaigns are split into two types, Curated Categories and Content Categories (referred to as Standard Categories on the Ads UI).
Endpoints Required
- Chunked media upload (for video upload)
- POST accounts/:account_id/media_library (for video association to ads account)
- POST accounts/:account_id/campaigns (create campaign)
- GET content_categories (to get the mapping of content categories to IAB categories)
- GET accounts/:account_id/curated_categories
- GET publishers
- POST accounts/:account_id/line_item_curated_categories
- POST accounts/:account_id/line_items (create ad group)
- POST accounts/:account_id/media_creatives (to associate video with ad group)
- POST accounts/:account_id/preroll_call_to_action (set CTA and redirect URL)
- POST batch/accounts/:account_id/targeting_criteria (targeting)
Steps
Upload the video
Uploading the video involves 2 steps:
Upload the video media
First, using the Chunked media upload endpoint, you will upload the video to X for processing. You must pass the media_category=amplify_video on the initial INIT using this endpoint. You’ll upload the video in chunks. Once the STATUS returns a state of succeeded you may continue with the next steps. More on the uploading of media using the chunked endpoint can be found in our Promoted Video Overview.
Add the video to the ads account
Once the state returned using the STATUS command is succeeded, you’ll use the media_key returned from that endpoint to add the video to the advertiser’s media library, using the POST accounts/:account_id/media_library endpoint.
Setup the campaign
Campaign Creation
Create the campaign and line item/ad group. Line items should be created with an objective of VIDEO_VIEWS_PREROLL, and a product_type of MEDIA. The categories parameter must also be set to the appropriate advertiser business categories.
Line Item Creation
Line items must have the categories parameter set to the appropriate set of IAB categories, retrieved via the GET content_categories endpoint. These content categories each correspond to one or more IAB categories.
In order to use these values, partners must select an appropriate content category and use the entire set of iab_categories returned in the response, to set the categories parameter on the line items endpoint. Any partial application of the iab_categories will result in the entire group being set on the line item. For example,
Now, in order to set the categories parameter to “Science & Education”, the entire set of iab_categories i.e., "IAB5", "IAB15" must be set for the line item, like so:
Publisher Selection
An advertiser may choose to target either a Content Category or a Curated Category, with additional details described below.
Note: Line items may target either Curated or Content Categories but not both.
Curated Categories
Curated Categories allow advertisers to target a preset group of publishers and can be retrieved using the GET curated_categories endpoint. These categories are country specific, and therefore require that the line item target the appropriate country based on the country_code of the category.
In order to use one of these categories, the following steps are required in the specific order listed:
- The line item needs to target the appropriate country based on the country_code of the Curated Category
- The POST line_item_curated_categories endpoint must be used to associate the line item with a specific curated_category_id.
Note: Associating a line item with a curated category will also limit the number of publishers that can be denylisted to 5. The full list of user_id used to denylist specific publishers can be retrieved from the GET publishers endpoint. Additionally, a given line item may target no more than one Curated Category at a time.
The following example illustrates how to associate a curated category id: b0xt which is only available in the US, with the line item created in the previous step.
First, the line item’s targeting criteria is set to the the value 96683cc9126741d
Content Categories
Content categories, also referred to as Standard Categories can be retrieved from the GET curated_categories endpoint. These categories can then be targeted by the line item using the batch targeting criteria endpoints. The following example illustrates how to select a particular content category, id: sr which maps to “News & Current Events” and apply it to the line item.
Note: The entire set of iab_categories in the GET curated_categories response must be targeted via the targeting criteria endpoint. Failing to do so will result in a validation error.
Associate the account media (video) with the line item
Use the POST accounts/:account_id/media_creatives endpoint to associate the video with an ad group.
Set the CTA and destination URL
It is important to note that unlike most other campaigns on X, the VIDEO_VIEWS_PREROLL objective does not utilize Promoted Tweets or Cards. Instead, the video creative is associated with your ad group (line item) and the CTA information is associated with a preroll_call_to_action entity. The POST accounts/:account_id/preroll_call_to_action endpoint allows you to control the button CTA and the destination URL.
Set targeting criteria
The targetting criterion utilized for pre-roll video ads is only avaialble using our batch targeting criteria endpoint POST batch/accounts/:account_id/targeting_criteria.
Use CONTENT_PUBLISHER_USER as negated targeting to exclude the ad from being paired with a set of users. Provide the X user_id or publisher_user_id for the handles to exclude.
The GET publishers endpoint can be used to retrieve the list of user_id to exclude for Content Categories. The publisher_user_id returned in the GET curated_categories response can be used to retrieve a similar exclusion list for Curated Categories.
Note: A maximum of 5 publisher_user_id can be excluded for Curated Categories and 50 user_id for Content Categories.
Launch campaign
When you’re ready to launch your campaign, simply un-pause using PUT accounts/:account_id/campaigns/:id.
PUT https://ads-api.x.com/8/accounts/55w3kv/campaigns/f2rp3? entity_status=ACTIVE
Analytics
Analytics for VIDEO_VIEWS_PREROLL campaigns are available using our stats endpoints.
Keyword Targeting in Timelines
Keyword targeting is fundamental to our Promoted Tweets products, giving campaigns better reach. Keyword targeting in timeline enables platforms to target X users based on keywords in their recent Tweets. For example, if an advertiser is targeting the unordered keyword combination “plan + trip”, and a user Tweets, “I’m starting to plan my trip to Cabo, any suggestions?” while the campaign is running, that user may soon afterward see the advertiser’s Promoted Tweet.
How does it work?
TL;DR: from an API standpoint, this change is quite simple: you can now target keywords on Promoted Tweets in Timeline. Just set the targeting_type to unordered_keywords or phrase_keywords for line items.
Quick Start Guide
- Create a new line item with the placement set to include either
ALL_ON_TWITTERorTWITTER_TIMELINEPOST accounts/:account_id/line_items - Create the targeting criteria for this newly created line item with either
BROAD_KEYWORDand set your keyword value(s). POST accounts/:account_id/targeting_criteria - You can update the keywords with PUT accounts/:account_id/targeting_criteria
- Once your campaign is running, get the stats on your line item to gauge performance. GET stats/accounts/:account_id
API Reference
Accounts
GET accounts
Retrieve details for some or all advertising-enabled accounts the authenticating user has access to.
https://ads-api.x.com/12/accounts
| Name | Description |
|---|---|
| account_ids optional | Scope the response to just the desired account IDs by specifying a comma-separated list of identifiers. Type: string Example: 18ce54d4x5t |
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
| q optional | An optional query to scope resource by name. Note: This performs case-insensitive prefix matching. Type: string Min, Max length: 1, 255 |
| sort_by optional | Sorts by supported attribute in ascending or descending order. See Sorting for more information. Type: string Example: created_at-asc |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
| with_total_count optional | Include the total_count response attribute. Note: This parameter and cursor are exclusive. Note: Requests which include total_count will have lower rate limits, currently set at 200 per 15 minutes. Type: boolean Default: false Possible values: true, false |
Example Request
GET accounts/:account_id
Retrieve a specific account that the authenticating user has access to.
https://ads-api.x.com/12/accounts/:account_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t
POST accounts
Note: SANDBOX ONLY
Create an ads account in the sandbox environment.
https://ads-api-sandbox.x.com/12/accounts
None
POST https://ads-api-sandbox.x.com/12/accounts
PUT accounts/:account_id
Updates the account name and/or industry type.
https://ads-api.x.com/12/accounts/:account_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| name optional | The name of account. Type: string Example: API McTestface |
| industry_type optional | Industry that the account is associated with. Type: string Possible values: AGENCY, BUSINESS_TO_BUSINESS, ONLINE_SERVICES, EDUCATION, FINANCIAL, HEALTH, GOVERNMENT, MEDIA, MOBILE, RESTAURANT, RETAIL, TECHNOLOGY, TRAVEL, OTHER |
PUT https://ads-api.x.com/12/accounts/18ce54d4x5t?name='API McTestface 2'&industry_type=TECHNOLOGY
DELETE accounts/:account_id
Note: SANDBOX ONLY
Delete an ads account in the sandbox environment.
https://ads-api-sandbox.x.com/12/accounts/:account_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
DELETE https://ads-api-sandbox.x.com/12/accounts/gq12fh
Account Apps
GET account_apps
Retrieve details for all mobile apps that are associated with the specified ad account.
https://ads-api.x.com/12/accounts/:account_id/account_apps
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
| sort_by optional | Sorts by supported attribute in ascending or descending order. See Sorting for more information. Type: string Example: created_at-asc |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
| with_total_count optional | Include the total_count response attribute. Note: This parameter and cursor are exclusive. Note: Requests which include total_count will have lower rate limits, currently set at 200 per 15 minutes. Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/account_apps
Account History
GET accounts/:account_id/account_history
Retrieve a summary of changes made to the entity_id specified in the request.
Note: This endpoint is currently in beta and requires allowlisting.
https://ads-api.x.com/12/accounts/:account_id/account_history
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Type: string Example: 18ce54d4x5t |
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
| entity_type required | The entity type to retrieve data for. Type: enum Example: PROMOTED_TWEET Possible values: CAMPAIGN, LINE_ITEM, PROMOTED_TWEET, TARGETING_CRITERIA, PROMOTED_ACCOUNT |
| entity_id required | The specific entitiy to retrieve data for. Type: string Example: 8u94t |
| start_time required | Scopes the retrieved data to the specified start time, expressed in ISO 8601. Note: Must be expressed in whole hours (0 minutes and 0 seconds). Type: string Example: 2017-05-19T07:00:00Z |
| end_time required | Scopes the retrieved data to the specified end time, expressed in ISO 8601. Note: Must be expressed in whole hours (0 minutes and 0 seconds). Type: string Example: 2017-05-26T07:00:00Z |
| user_id optional | Scopes the response to a specific user. Type: long Example: 3271358660 |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/account_history?entity_type=CAMPAIGN&entity_id=fc3h5&count=1
Advertiser Business Categories
GET advertiser_business_categories
Request the valid advertiser business categories for Ad Groups (line_items) to describe an advertiser’s brand to publishers.
Note: These categories apply only to line_items with the PREROLL_VIEWS objective and are separate from the content_categories used for targeting criteria.
Each advertiser_business_categories represents a collection of IAB Categories. When creating an Ad Group with the PREROLL_VIEWS objective, one or two advertiser_business_categories must be set for the Ad Group. This can be done by setting the value of the categories request parameter on the line item endpoint to the set of corresponding iab_categories available through this endpoint.
Additional details can be found in the Video Views Preroll Objective Guide
https://ads-api.x.com/12/advertiser_business_categories
No request parameters
GET https://ads-api.x.com/12/advertiser_business_categories
Audience Estimate
POST accounts/:account_id/audience_estimate
Determine the approximate audience size of your campaigns.
This endpoint accepts an array of JSON objects containing the parameters for the targeting criteria objects. A list of required and optional targeting criteria parameters are available on the POST accounts/:account_id/targeting_criteria endpoint. Requests must be HTTP POST with a JSON content body with a Content-Type: application/json header.
Note: It is required that you specify at least one primary targeting criterion; you can see a list of all primary targeting criteria in our campaigns targeting page.
https://ads-api.x.com/12/accounts/:account_id/audience_estimate
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| targeting_criteria required | A JSON object containing all the parameters for the targeting criteria objects. A list of required and optional targeting criteria parameters are available on the POST accounts/:account_id/targeting_criteria endpoint. |
| operator_type optional | Specify the relationship that the targeting criterion should have. For example, to set negated targeting, use operator_type=NE.Type: enum Possible values: EQ, NEDefault: EQ |
POST https://ads-api.x.com/12/accounts/18ce54d4x5t/audience_estimate
Authenticated User Access
GET accounts/:account_id/authenticated_user_access
Retrieve the permissions of the currently authenticated user (access_token) as they relate to the specified ads account. These permissions match those exposed on ads.x.com.
Possible values include:
ACCOUNT_ADMIN: Full access to modify campaigns and view stats, including the ability to add or remove users and change settingsAD_MANAGER: Full access to modify campaigns and view stats, but cannot add or remove users or change settingsCREATIVE_MANAGER: Access to modify creatives and view previews, but no access to create or modify campaignsCAMPAIGN_ANALYST: Access to view campaigns and view stats, but no access to create or modify campaignsANALYST(“Organic Analyst” on ads.x.com): Access to view organic analytics and audience insights, but no access to create, modify, or view campaignsPARTNER_AUDIENCE_MANAGER: API-only access to view and modify data partner audiences, but no access to campaigns, creatives, or other audience types.
In addition, the TWEET_COMPOSER permission indicates that the authenticated user can create nullcasted (or “Promoted-only”) Tweets on behalf of the advertiser. This is only available for users with ACCOUNT_ADMIN, AD_MANAGER, or CREATIVE_MANAGER access.
https://ads-api.x.com/12/accounts/:account_id/authenticated_user_access
None
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/authenticated_user_access
Bidding Rules
GET bidding_rules
Retrieve the bidding rules for some or all currencies. The response will indicate the minimum and maximum CPE (cost-per-engagement) bids.
While these bidding rules change rarely, it is suggested that your systems refresh from these endpoints at least monthly.
https://ads-api.x.com/12/bidding_rules
| Name | Description |
|---|---|
| currency optional | The type of a currency to filter results by, identified using ISO-4217. This is a three-letter string “USD” or “EUR”. Omit this parameter to retrieve all bidding rules. associated with the authenticating user. Type: string Example: USD |
GET https://ads-api.x.com/12/bidding_rules?currency=USD
Campaigns
GET accounts/:account_id/campaigns
Retrieve details for some or all campaigns associated with the current account.
https://ads-api.x.com/12/accounts/:account_id/campaigns
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| campaign_ids optional | Scope the response to just the desired campaigns by specifying a comma-separated list of identifiers. Up to 200 IDs may be provided. Type: string Example: 8wku2 |
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
| funding_instrument_ids optional | Scope the response to just the campaigns under specific funding instruments by specifying a comma-separated list of identifiers. Up to 200 IDs may be provided. Type: string Example: lygyi |
| q optional | An optional query to scope resource by name.Type: string Min, Max length: 1, 255 |
| sort_by optional | Sorts by supported attribute in ascending or descending order. See Sorting for more information. Type: string Example: created_at-asc |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
| with_draft optional | Include draft campaigns results in your request. Type: boolean Default: false Possible values: true, false |
| with_total_count optional | Include the total_count response attribute.Note: This parameter and cursor are exclusive.Note: Requests which include total_count will have lower rate limits, currently set at 200 per 15 minutes.Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/campaigns?campaign_ids=8wku2
GET accounts/:account_id/campaigns/:campaign_id
Retrieve a specific campaign associated with the current account.
https://ads-api.x.com/12/accounts/:account_id/campaigns/:campaign_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| campaign_id required | A reference to the campaign you are operating with in the request. Type: string Example: 8wku2 |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/campaigns/8wku2
POST accounts/:account_id/campaigns
Create a new campaign associated with the current account.
Note: There is a default limit of 200 active campaigns per account. However, there is no limit to the number of inactive campaigns. This limit can be raised to 8,000 active campaigns. To enable the higher limit, the advertiser must make the request to their X Account Manager.
https://ads-api.x.com/12/accounts/:account_id/campaigns
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| funding_instrument_id required | The identifier for the funding instrument to create the campaign under. Type: string Example: lygyi |
| name required | The name for the campaign. Maximum length: 255 characters. Type: string Example: demo |
| budget_optimization optional | Select the type of budget optimization to be applied Type: enum Default: CAMPAIGN Possible values: CAMPAIGN, LINE_ITEM |
| daily_budget_amount_local_micro sometimes required | The daily budget amount to be allocated to the campaign. The currency associated with the specified funding instrument will be used. For USD, $5.50 is represented as 5500000. Note: This should be less than or equal to the total_budget_amount_local_micro and is required for most Funding Insturment types.Type: long Example: 5500000 |
| entity_status optional | The campaign status. Type: enum Default: ACTIVE Possible values: ACTIVE, DRAFT, PAUSED |
| purchase_order_number optional | The booking reference number. Use this field to help with invoice reconciliation. Maximum length: 50 characters. Type: string Example: D00805843 |
| standard_delivery optional | Enable standard or accelerated delivery. See Budget Pacing for more information on standard versus accelerated delivery. Only available when budget_optimization is set to CAMPAIGN.Type: boolean Default: true Possible values: true, false |
| total_budget_amount_local_micro optional | The total budget amount to be allocated to the campaign. The currency associated with the specified funding instrument will be used. For USD, $37.50 is represented as 37500000. Type: long Example: 37500000 |
POST https://ads-api.x.com/12/accounts/18ce54d4x5t/campaigns?funding_instrument_id=lygyi&name=demo&daily_budget_amount_local_micro=140000000&entity_status=PAUSED&budget_optimization=CAMPIAGN&standard_delivery=false
POST batch/accounts/:account_id/campaigns
Allows the batch creation of new campaigns with a single request.
Batch Requests
- The current maximum batch size is 40.
- All parameters are sent in the request body and a
Content-Typeofapplication/jsonis required. - Batch requests fail or succeed together as a group and all API responses for both error and success preserve the item order of the initial request.
Batch Responses
Batch API responses return an ordered collection of items. Otherwise, they are identical in structure to their corresponding single-item endpoints.
Batch Errors
- Request-level errors (eg. max batch size exceeded) are shown in the response under the
errorsobject. - Item-level errors (eg. missing required campaign parameter) are shown in the response under the
operation_errorsobject.
https://ads-api.x.com/12/batch/accounts/:account_id/campaigns
| Name | Description |
|---|---|
| operation_type required | The per item operation type being performed. Type: enum Possible values: Create, Delete, Update |
| params required | A JSON object containing all the parameters for the campaign objects. For a list of required and optional campaign parameters, see here. |
POST 'Content-Type: application/json' https://ads-api.x.com/12/batch/accounts/18ce54d4x5t/campaigns
PUT accounts/:account_id/campaigns/:campaign_id
Update the specified campaign associated with the current account.
https://ads-api.x.com/12/accounts/:account_id/campaigns/:campaign_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| campaign_id required | A reference to the campaign you are operating with in the request. Type: string Example: 8wku2 |
| budget_optimization optional | Select the type of budget optimization to be applied Type: enum Default: CAMPAIGN Possible values: CAMPAIGN, LINE_ITEM |
| daily_budget_amount_local_micro optional | The daily budget amount to be allocated to the campaign. The currency associated with the specified funding instrument will be used. For USD, $5.50 is represented as 5500000. When not provided the campaign will spend evenly based upon total budget and for duration of campaign flight time. Note: This should be less than or equal to the total_budget_amount_local_micro.Type: long Example: 5500000 |
| entity_status optional | The campaign status. Type: enum Possible values: ACTIVE, PAUSED |
| name optional | The name for the campaign. Maximum length: 255 characters. Type: string Example: demo |
| purchase_order_number optional | The booking reference number. Use this field to help with invoice reconciliation. Maximum length: 50 characters. Type: string Example: D00805843 |
| standard_delivery optional | Enable standard or accelerated delivery. See Budget Pacing for more information on standard versus accelerated delivery. Only available when budget_optimization is set to CAMPAIGN.Type: boolean Default: true Possible values: true, false |
| total_budget_amount_local_micro optional | The total budget amount to be allocated to the campaign. The currency associated with the specified funding instrument will be used. For USD, $37.50 is represented as 37500000. Type: long Example: 140000000 |
PUT https://ads-api.x.com/12/accounts/18ce54d4x5t/campaigns/8wku2?total_budget_amount_local_micro=140000000
DELETE accounts/:account_id/campaigns/:campaign_id
Delete the specified campaign belonging to the current account.
Note: Deleting a campaign is not reversible and subsequent attempts to delete the resource will return HTTP 404.
https://ads-api.x.com/12/accounts/:account_id/campaigns/:campaign_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| campaign_id required | A reference to the campaign you are operating with in the request. Type: string Exampple: 8yn7m |
DELETE https://ads-api.x.com/12/accounts/18ce54d4x5t/campaigns/8yn7m
Content Categories
GET content_categories
Request the valid content categories to be set as targeting_criteria for a line item.
Each content_category maps to one or more IAB Categories. This can be done by setting the targeting_type to IAB_CATEGORY on the batch targeting_critera endpoint to include the set of corresponding iab_categories returned by the content_categories request. Failure to do so will result in a validation error.
Publisher details for each of these content categories can be retrieved using the GET publishers endpoint.
Additional details can be found in the Video Views Pre-roll Objective Guide.
https://ads-api.x.com/12/content_categories
No request parameters
GET https://ads-api.x.com/12/content_categories
Curated Categories
GET accounts/:account_id/curated_categories
Retrieve a list of available Curated Categories for the given country_codes
Each curated_category is only available in specific countries specified by the country_codes in the response.
Additional details can be found in the Video Views Pre-roll Objective Guide.
https://ads-api.x.com/12/accounts/:account_id/curated_categories
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| country_codes required | Scope the response to just the desired countries by specifying a comma-separated list of two letter ISO country codes. Up to 200 IDs may be provided. Type: string Example: US |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/curated_categories?country_codes=US
GET accounts/:account_id/curated_categories/:curated_category_id
Retrieve details for a specific curated_category_id
Each curated_category is only available in specific countries specified by the country_codes in the response.
https://ads-api.x.com/12/accounts/:account_id/curated_categories/:curated_category_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| curated_category_id required | A reference to the Curated Category you are operating with in the request. Type: string Example: 9ddrgesiap6o |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/curated_categories/9ddrgesiap6o
Features
GET accounts/:account_id/features
Retrieve the collection of granted features accessible by this ads account. Features are indicated by a descriptive feature key and are only exposed on this endpoint if they are introduced in beta or an otherwise limited release and are available in the Ads API. Features that do not meet this criteria will not be exposed on this endpoint.
Note: This endpoint serves to aid Ads API ecosystem development by improving visibility into client access to beta releases. API developers can not request access to features on behalf of an advertiser. These requests can only be made by the advertiser to their X account manager.
https://ads-api.x.com/12/accounts/:account_id/features
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| feature_keys optional | An optional parameter that enables querying for a specific feature key. Requests may include multiple comma-separated keys. Note: Only the features that are accessible by this account will be included in the response. Type: enum Possible values: REACH_AND_FREQUENCY_ANALYTICS, REACH_FREQUENCY_CAP, WEBSITE_CLICKS_CPM_BILLING |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/features
POST accounts/:account_id/features
SANDBOX ONLY
Add a feature to a sandbox account.
The up to date list of account features may be retrieved via the GET accounts/:account_id/features endpoint.
https://ads-api-sandbox.x.com/12/accounts/:account_id/features
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: gq180y |
| feature_keys required | A comma-separated list of account features to add to the account. Type: enum Possible values: AGE_TARGETING, ALLOW_SKIPPABLE_VIDEOS_FOR_PREROLL_VIEWS_OBJECTIVE, AWARENESS_OBJECTIVE, BRAND_TPN, CHARGE_FOR_GOOD_CLICK, CONVERSATION_CARD, CONVERSATION_CARD_FOUR_OPTIONS, CONVERSATION_CARD_UNLOCK, CPI_CHARGING, DIRECT_MESSAGE_CARD, DR_TAP, ENGAGER_RETARGETING, EVENT_TARGETING, INSTALLED_APP_CATEGORY_TARGETING, MOBILE_CONVERSION_TRANSACTION_VALUE, OPTIMIZED_ACTION_BIDDING, REACH_AND_FREQUENCY_ANALYTICS, REACH_FREQUENCY_CAP, VALIDATED_AGE_TARGETING, VIDEO_VIEWS_MIDROLL_OBJECTIVE, PREROLL_VIEWS_OBJECTIVE, VIDEO_APP_DOWNLOAD_CARD |
POST https://ads-api-sandbox.x.com/12/accounts/gq180y/features?feature_keys=VALIDATED_AGE_TARGETING
DELETE accounts/:account_id/features
SANDBOX ONLY
Remove a feature from a sandbox account.
The up to date list of account features may be retrieved via the GET accounts/:account_id/features endpoint.
https://ads-api-sandbox.x.com/12/accounts/:account_id/features
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: gq180y |
| feature_keys required | A comma-separated list of account features to remove from the account. Type: enum Possible values: AGE_TARGETING, ALLOW_SKIPPABLE_VIDEOS_FOR_PREROLL_VIEWS_OBJECTIVE, AWARENESS_OBJECTIVE, BRAND_TPN, CHARGE_FOR_GOOD_CLICK, CONVERSATION_CARD, CONVERSATION_CARD_FOUR_OPTIONS, CONVERSATION_CARD_UNLOCK, CPI_CHARGING, DIRECT_MESSAGE_CARD, DR_TAP, ENGAGER_RETARGETING, EVENT_TARGETING, INSTALLED_APP_CATEGORY_TARGETING, MOBILE_CONVERSION_TRANSACTION_VALUE, OPTIMIZED_ACTION_BIDDING, REACH_AND_FREQUENCY_ANALYTICS, REACH_FREQUENCY_CAP, VALIDATED_AGE_TARGETING, VIDEO_VIEWS_MIDROLL_OBJECTIVE, PREROLL_VIEWS_OBJECTIVE, VIDEO_APP_DOWNLOAD_CARD |
DELETE https://ads-api-sandbox.x.com/12/accounts/gq180y/features?feature_keys=PREROLL_VIEWS_OBJECTIVE
Funding Instruments
GET accounts/:account_id/funding_instruments
Retrieve details for some or all funding instruments associated with the current account.
https://ads-api.x.com/12/accounts/:account_id/funding_instruments
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
| funding_instrument_ids optional | Scope the response to just the desired funding instruments by specifying a comma-separated list of identifiers. Up to 200 IDs may be provided. Type: string Example: lygyi |
| sort_by optional | Sorts by supported attribute in ascending or descending order. See Sorting for more information. Type: string Example: created_at-asc |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
| with_total_count optional | Include the total_count response attribute.Note: This parameter and cursor are exclusive.Note: Requests which include total_count will have lower rate limits, currently set at 200 per 15 minutes.Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/funding_instruments
GET accounts/:account_id/funding_instruments/:funding_instrument_id
Retrieve a specific funding instrument associated with the current account.
https://ads-api.x.com/12/accounts/:account_id/funding_instruments/:id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| funding_instrument_id required | A reference to the funding instrument you are operating with in the request. Type: string Example: lygyi |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/funding_instruments/lygyi
POST accounts/:account_id/funding_instruments
SANDBOX ONLY
Create a funding instrument in the sandbox environment.
There is no risk of incurring costs while using a sandbox funding instrument.
https://ads-api-sandbox.x.com/12/accounts/:account_id/funding_instruments
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: gq1844 |
| currency required | The currency, expressed in ISO-4217. Type: string Example: USD |
| start_time required | The date for the funding instrument to become active and usable, expressed in ISO 8601. Type: string Example: 2017-05-19T07:00:00Z |
| type required | The type of funding instrument to create. Type: enum Possible values: AGENCY_CREDIT_LINE, CREDIT_CARD, CREDIT_LINE, INSERTION_ORDER, PARTNER_MANAGED |
| end_time sometimes required | The date for the funding instrument to become inactive, expressed in ISO 8601. Type: string Example: 2017-05-26T07:00:00Z |
| credit_limit_local_micro optional | The total credit available against this funding instrument. Note: Only applicable to some funding instrument types. Type: long Example: 37500000 |
| funded_amount_local_micro optional | The total budget amount allocated to this funding instrument. Note: Only applicable to some funding instrument types. Type: long Example: 37500000 |
POST https://ads-api-sandbox.x.com/12/accounts/gq1844/funding_instruments?currency=USD&start_time=2017-07-10T00:00:00Z&type=INSERTION_ORDER&end_time=2018-01-10T00:00:00Z&funded_amount_local_micro=140000000000
DELETE accounts/:account_id/funding_instruments/:funding_instrument_id
SANDBOX ONLY
Delete a funding instrument in the sandbox environment.
https://ads-api-sandbox.x.com/12/accounts/:account_id/funding_instruments/:funding_instrument_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: gq1844 |
| funding_instrument_id required | A reference to the funding instrument you are operating with in the request. Type: string Exampple: hxt82 |
DELETE https://ads-api-sandbox.x.com/12/accounts/gq1844/funding_instruments/hxt82
IAB Categories
GET iab_categories
Request the valid app categories for ad groups (line_items).
https://ads-api.x.com/12/iab_categories
| Name | Description |
|---|---|
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| cursor optional | Specifies a cursor to get the next page of categories. See Pagination for more information. Type: string Example: gc-ddf4a |
| with_total_count optional | Include the total_count response attribute.Note: This parameter and cursor are exclusive.Note: Requests which include total_count will have lower rate limits, currently set at 200 per 15 minutes.Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/iab_categories?count=2
Line Items
GET accounts/:account_id/line_items
Retrieve details for some or all line items associated with the current account.
https://ads-api.x.com/12/accounts/:account_id/line_items
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| campaign_ids optional | Scope the response to just the line items under specific campaigns by specifying a comma-separated list of identifiers. Up to 200 IDs may be provided. Type: string Example: 8gdx6 |
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
| funding_instrument_ids optional | Scope the response to just the line items under specific funding instruments by specifying a comma-separated list of identifiers. Up to 200 IDs may be provided. Type: string Example: lygyi |
| line_item_ids optional | Scope the response to just the desired line items by specifying a comma-separated list of identifiers. Up to 200 IDs may be provided. Type: string Example: 8v7jo |
| q optional | An optional query to scope resource by name.Type: string Min, Max length: 1, 255 |
| sort_by optional | Sorts by supported attribute in ascending or descending order. See Sorting for more information. Type: string Example: created_at-asc |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
| with_draft optional | Include draft campaigns results in your request. Type: boolean Default: false Possible values: true, false |
| with_total_count optional | Include the total_count response attribute.Note: This parameter and cursor are exclusive.Note: Requests which include total_count will have lower rate limits, currently set at 200 per 15 minutes.Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/line_items?line_item_ids=itttx
GET accounts/:account_id/line_items/:line_item_id
Retrieve a specific line item associated with the current account.
https://ads-api.x.com/12/accounts/:account_id/line_items/:line_item_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| line_item_id required | A reference to the line item you are operating with in the request. Type: string Example: 8v7jo |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/line_items/itttx
POST accounts/:account_id/line_items
Create a line item associated with the specified campaign belonging to the current account.
All line items within a campaign must be of the same product_type and objective.
When using the PROMOTED_ACCOUNT product type, associating a Tweet with the line_item will add timeline placements on mobile in addition to the standard PROMOTED_ACCOUNT placement.
Setting either android_app_store_identifier or ios_app_store_identifier will automatically add the targeting criteria for the line item matching the mobile app being promoted; for example, passing in ios_app_store_identifier would add PLATFORM targeting criteria for iOS.
Note: There is a limit of 100 line items per campaign and 256 active line items across all campaigns.
https://ads-api.x.com/12/accounts/:account_id/line_items
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| campaign_id required | The identifier for the campaign to create the line item under. Type: string Example: 8slvg |
| end_time required | The time, expressed in ISO 8601, that the line item will stop serving. Type: string Example: 2017-10-05T00:00:00Z |
| objective required | The campaign objective for this line item. Type: enum Possible values: APP_ENGAGEMENTS, APP_INSTALLS, REACH, FOLLOWERS, ENGAGEMENTS, VIDEO_VIEWS, PREROLL_VIEWS, WEBSITE_CLICKS |
| placements required | The placement location(s) for this line item to display in. Specify a comma-separated list of placement values. Type: enum Possible values: ALL_ON_TWITTER, PUBLISHER_NETWORK, TAP_BANNER, TAP_FULL, TAP_FULL_LANDSCAPE, TAP_NATIVE, TAP_MRECT,TWITTER_PROFILE, TWITTER_REPLIES, TWITTER_SEARCH, TWITTER_TIMELINE |
| product_type required | The type of promoted product that this line item will contain. Type: enum Possible values: MEDIA, PROMOTED_ACCOUNT, PROMOTED_TWEETS |
| start_time required | The time, expressed in ISO 8601, that the line item will begin serving. Type: string Example: 2017-07-05T00:00:00Z |
| advertiser_domain sometimes required | The website domain for this advertiser, without the protocol specification. Note: Required when the line item’s placement is set to PUBLISHER_NETWORK.Type: string Example: x.com |
| android_app_store_identifier sometimes required | The Google App Store identifier for promoted applications. Note: APP_INSTALLS and APP_ENGAGEMENTS objectives require setting at least one app store identifier — either android_app_store_identifier or ios_app_store_identifier.Type: string Example: com.twitter.android |
| bid_amount_local_micro sometimes required | The bid amount to be associated with this line item. The currency associated with the specified funding instrument will be used. For USD, $5.50 is represented as 5500000. Note: Required if bid_strategy is set to either MAX or TARGETNote: Only values greater than zero are accepted. Type: long Example: 5500000 |
| categories sometimes required | The relevant IAB categories for this advertiser. See GET iab_categories. Note: Required when the line item’s placement is set to PUBLISHER_NETWORK.Type: string Example: IAB3-1 |
| ios_app_store_identifier sometimes required | The numeric portion of the Apple App Store identifier for promoted applications. Note: APP_INSTALLS and APP_ENGAGEMENTS objectives require setting at least one app store identifier — either android_app_store_identifier or ios_app_store_identifier.Type: string Example: 333903271 |
| primary_web_event_tag sometimes required | The identifier of the primary web event tag. Allows more accurate tracking of engagements for the campaign pertaining to this line item. Note: Required when the line item’s goal is set to WEBSITE_CONVERSIONS.Type: string Example: nvo4z |
| advertiser_user_id optional | The X user identifier for the handle promoting a PREROLL_VIEWS ad. Only certain client applications may use this parameter.Type: string Example: 312226591 |
| audience_expansion optional | Used to expand the reach of campaigns by targeting users similar to those already targeted. Note: By default, no expansion will be applied. Type: enum Possible values: BROAD, DEFINED, EXPANDED |
| bid_strategy optional | The bidding mechanism.AUTO automatically optimizes bidding based on daily budget and campaign flight dates.MAX sets the maximum allowable bid and is not available when the objective is set to REACH or FOLLOWERS.TARGET attempts to make daily bid averages within 20% of the specified bid_amount_local_micro and is available when the objective is set to REACH, FOLLOWERS, OR WEBSITE_CLICKS.Note: If set to AUTO, bid_amount_local_micro will be ignored.Note: Default based on objective. Type: enum Possible values: AUTO, MAX, TARGET |
| duration_in_days optional | The time period within which the frequency_cap is achieved.Type: int Possible values: 1, 7, 30 |
| entity_status optional | The line item status. Type: enum Default: ACTIVE Possible values: ACTIVE, DRAFT, PAUSED |
| frequency_cap optional | The maximum number of times an ad could be delivered to a user. Note: Only supported for REACH, ENGAGEMENTS, VIDEO_VIEWS, and PREROLL_VIEWS objectives.Type: int Example: 5 |
| goal optional | The optimization setting to use with this line item. The APP_PURCHASES option is available for APP_INSTALL. The APP_CLICKS and APP_INSTALLS options are available for both APP_INSTALL and APP_ENGAGEMENTS objectives and may require using a supported MACT partner.The SITE_VISITS option is only available with the WEBSITE_CLICKS objective.Note: Default based on objective. Type: enum Possible values: APP_CLICKS, APP_INSTALLS, APP_PURCHASES,ENGAGEMENT, FOLLOWERS, LINK_CLICKS, MAX_REACH, PREROLL, PREROLL_STARTS, REACH_WITH_ENGAGEMENT, SITE_VISITS, VIDEO_VIEW, VIEW_3S_100PCT, VIEW_6S, VIEW_15S, WEBSITE_CONVERSIONS |
| name optional | The name for the line item. Type: string Example: demoMin, Max length: 1, 255 |
| pay_by optional | The unit to charge this line item by. This setting can only be modified for line items using the APP_INSTALLS objective.Note: The default pay_by is automatically set based upon the campaign objective and line item’s bid unit.The APP_INSTALLS goal supports both APP_CLICK and IMPRESSION values. IMPRESSION is the default value.The LINK_CLICKS goal supports both LINK_CLICK and IMPRESSION values. IMPRESSION is the default value but is not supported when setting TARGET for bid_strategy.The SITE_VISITS goal supports IMPRESSION values.Type: enum Possible values: APP_CLICK, IMPRESSION, LINK_CLICK |
| standard_delivery optional | Enable standard or accelerated delivery. See Budget Pacing for more information on standard versus accelerated delivery. Only available when budget_optimization is set to LINE_ITEM for the parent campaignType: boolean Default: true Possible values: true, false |
| total_budget_amount_local_micro optional | The total budget amount to be allocated to the line item. The currency associated with the specified funding instrument will be used. For USD, $37.50 is represented as 37500000. Type: long Example: 37500000 |
| daily_budget_amount_local_micro sometimes required | The daily budget amount to be allocated to the campaign. The currency associated with the specified funding instrument will be used. For USD, $5.50 is represented as 5500000. When not provided the campaign will spend evenly based upon total budget and for duration of campaign flight time. Only available when budget_optimization is set to LINE_ITEM for the parent campaignNote: This should be less than or equal to the total_budget_amount_local_micro.Type: long Example: 5500000 |
POST https://ads-api.x.com/12/accounts/18ce54d4x5t/line_items?campaign_id=hwtq0&objective=ENGAGEMENTS&product_type=PROMOTED_TWEETS&placements=ALL_ON_TWITTER&bid_amount_local_micro=3210000&entity_status=PAUSED&daily_budget_amount_local_micro=1000000&start_time=2022-06-15
POST batch/accounts/:account_id/line_items
Allows the batch creation of new line items with a single request.
Batch Requests
- The current maximum batch size is 40.
- All parameters are sent in the request body and a
Content-Typeofapplication/jsonis required. - Batch requests fail or succeed together as a group and all API responses for both error and success preserve the item order of the initial request.
Batch Responses
Batch API responses return an ordered collection of items. Otherwise, they are identical in structure to their corresponding single-item endpoints.
Batch Errors
- Request-level errors (eg. max batch size exceeded) are shown in the response under the
errorsobject. - Item-level errors (eg. missing required line item parameter) are shown in the response under the
operation_errorsobject.
https://ads-api.x.com/12/batch/accounts/:account_id/line_items
| Name | Description |
|---|---|
| operation_type required | The per item operation type being performed. Type: enum Possible values: Create, Delete, Update |
| params required | A JSON object containing all the parameters for the line item objects. For a list of required and optional line item parameters, see here. |
POST 'Content-Type: application/json' https://ads-api.x.com/12/batch/accounts/18ce54d4x5t/line_items
PUT accounts/:account_id/line_items/:line_item_id
Update the specified line item associated with the current account.
https://ads-api.x.com/12/accounts/:account_id/line_items/:line_item_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| line_item_id required | A reference to the line item you are operating with in the request. Type: string Example: 8v7jo |
| advertiser_domain optional | The website domain for this advertiser, without the protocol specification. Note: Required when the line item’s placement is set to PUBLISHER_NETWORK.Type: string Example: x.com |
| advertiser_user_id optional | The Twitter user identifier for the handle promoting a PREROLL_VIEWS ad. Only certain client applications may use this parameter.Type: string Example: 312226591 |
| android_app_store_identifier optional | The Google App Store identifier for the promoted application. Note: APP_INSTALLS and APP_ENGAGEMENTS objectives require setting at least one app store identifier — either android_app_store_identifier or ios_app_store_identifier.Type: string Example: com.twitter.android |
| audience_expansion optional | Used to expand the reach of campaigns by targeting users similar to those already targeted. Type: enum Possible values: BROAD, DEFINED, EXPANDED |
| bid_amount_local_micro optional | The bid amount to be associated with this line item. The currency associated with the specified funding instrument will be used. For USD, $5.50 is represented as 5500000. Note: Required if bid_strategy is set to either MAX or TARGETNote: Only values greater than zero are accepted. Type: long Example: 140000 |
| bid_strategy optional | The bidding mechanism.AUTO automatically optimizes bidding based on daily budget and campaign flight dates.MAX sets the maximum allowable bid and is not available when the objective is set to REACH or FOLLOWERS.TARGET attempts to make daily bid averages within 20% of the specified bid_amount_local_micro and is available when the objective is set to REACH or WEBSITE_CLICKS.Note: If set to AUTO, bid_amount_local_micro will be ignored.Note: Default based on objective. Type: enum Possible values: AUTO, MAX, TARGET |
| categories optional | The relevant IAB categories for this advertiser. See GET iab_categories. Note: Required when the line item’s placement is set to PUBLISHER_NETWORK.Type: string Example: IAB3-1 |
| duration_in_days optional | The time period within which the frequency_cap is achieved.Type: int Possible values: 1, 7, 30 |
| entity_status optional | The line item status. Type: enum Possible values: ACTIVE, PAUSED |
| end_time optional | The time, expressed in ISO 8601, that the line item will stop serving. Type: string Example: 2017-10-05T00:00:00Z |
| frequency_cap optional | The maximum number of times an ad could be delivered to a user. Note: Only supported for REACH, ENGAGEMENTS, VIDEO_VIEWS, and PREROLL_VIEWS objectives.Type: int Example: 5 |
| goal optional | The optimization setting to use with this line item. The APP_PURCHASES option is available for APP_INSTALL. The APP_CLICKS and APP_INSTALLS options are available for APP_INSTALL and APP_ENGAGEMENTS and may require using a supported MACT partner.Note: Default based on objective. Type: enum Possible values: APP_CLICKS, APP_INSTALLS, APP_PURCHASES, ENGAGEMENT, FOLLOWERS, LINK_CLICKS, MAX_REACH, PREROLL, PREROLL_STARTS, REACH_WITH_ENGAGEMENT, VIDEO_VIEW, VIEW_3S_100PCT, VIEW_6S, VIEW_15S, WEBSITE_CONVERSIONS |
| ios_app_store_identifier optional | The numeric portion of the Apple App Store identifier for promoted applications. Note: APP_INSTALLS and APP_ENGAGEMENTS objectives require setting at least one app store identifier — either android_app_store_identifier or ios_app_store_identifier.Type: string Example: 333903271 |
| name optional | The name for the line item. Type: string Example: demo |
| pay_by optional | The unit to charge this line item by. This setting can only be modified for line items using the APP_INSTALLS objective.Note: The default pay_by is automatically set based upon the campaign objective and line item’s bid unit.The APP_INSTALLS goal supports both APP_CLICK and IMPRESSION values. IMPRESSION is the default value.The LINK_CLICKS goal supports both LINK_CLICK and IMPRESSION values. IMPRESSION is the default value but is not supported when setting TARGET for bid_strategy.The SITE_VISITS goal supports IMPRESSION values.Type: enum Possible values: APP_CLICK, IMPRESSION, LINK_CLICK |
| start_time optional | The time, expressed in ISO 8601, that the line item will begin serving. Type: string Example: 2017-07-05T00:00:00Z |
| total_budget_amount_local_micro optional | The total budget amount to be allocated to the line item. The currency associated with the specified funding instrument will be used. For USD, $37.50 is represented as 37500000. Type: long Example: 37500000 |
| daily_budget_amount_local_micro optional | The daily budget amount to be allocated to the campaign. The currency associated with the specified funding instrument will be used. For USD, $5.50 is represented as 5500000. When not provided the campaign will spend evenly based upon total budget and for duration of campaign flight time. Only available when budget_optimization is set to LINE_ITEM for the parent campaignNote: This should be less than or equal to the total_budget_amount_local_micro.Type: long Example: 5500000 |
PUT https://ads-api.x.com/12/accounts/18ce54d4x5t/line_items/9cqi0?bid_amount_local_micro=140000
DELETE accounts/:account_id/line_items/:line_item_id
Delete the specified line item belonging to the current account.
Note: Deleting a line item is not reversible and subsequent attempts to delete the resource will return HTTP 404.
Note: When a line item is deleted, its child promoted_tweets are only returned in the GET accounts/:account_id/promoted_tweets and GET accounts/:account_id/promoted_tweets/:promoted_tweet_id endpoints if with_deleted=true is specified in the request. These promoted_tweets are not actually deleted, though ("deleted": false in the response). We do not cascade deletes.
https://ads-api.x.com/12/accounts/:account_id/line_items/:line_item_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| line_item_id required | A reference to the line item you are operating with in the request. Type: string Exampple: 9f2ix |
DELETE https://ads-api.x.com/12/accounts/18ce54d4x5t/line_items/9f2ix
Line Item Curated Categories
Additional details on usage can be found at the Video Views Pre-roll Objective Guide
GET accounts/:account_id/line_item_curated_categories
Retrieve details for some or all line item curated categories associated with the current account.
https://ads-api.x.com/12/accounts/:account_id/line_item_curated_categories
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
| sort_by optional | Sorts by supported attribute in ascending or descending order. See Sorting for more information. Type: string Example: created_at-asc |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
| with_total_count optional | Include the total_count response attribute.Note: This parameter and cursor are exclusive.Note: Requests which include total_count will have lower rate limits, currently set at 200 per 15 minutes.Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/abc1/line_item_curated_categories
GET accounts/:account_id/line_item_curated_categories/:line_item_curated_category_id
Retrieves details for a specific line item curated category associated with the current account.
https://ads-api.x.com/12/accounts/:account_id/line_item_curated_categories/:line_item_curated_category_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| line_item_curated_category_id required | A reference to the line item curated category you are operating with in the request. Type: string Example: 43853bhii885 |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/abc1/line_item_curated_categories/yav
POST accounts/:account_id/line_item_curated_categories
Associate a curated category object with the specified line item.
https://ads-api.x.com/12/accounts/:account_id/line_item_curated_categories
| Name | Description |
|---|---|
account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
curated_category_id required | A reference to the curated category entity you are operating with in the request. Type: string Example: 10miy |
line_item_id required | A reference to the line item you are operating with in the request. Type: string Example: 8v7jo |
POST https://ads-api.x.com/12/accounts/18ce54d4x5t/line_item_curated_categories?line_item_id=iqwka&curated_category_id=9ddrgesiap6o
PUT accounts/:account_id/line_item_curated_categories/:line_item_curated_category_id
Update the specified line item curated category.
https://ads-api.x.com/12/accounts/:account_id/line_item_curated_categories/:line_item_curated_category_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| line_item_curated_category_id required | A reference to the line item curated category you are operating with in the request. Type: string Example: 1bzq3 |
curated_category_id optional | A reference to the curated category entity you are operating with in the request. Type: string Example: 10miy |
line_item_id optional | A reference to the line item you are operating with in the request. Type: string Example: 8v7jo |
PUT https://ads-api.x.com/12/accounts/18ce54d4x5t/line_item_curated_categories/xq?curated_category_id=8tujl1p3yn0g
DELETE accounts/:account_id/line_item_curated_categories/:line_item_curated_category_id
Delete the specified line item curated category.
https://ads-api.x.com/12/accounts/:account_id/line_item_curated_categories/:line_item_curated_category_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| line_item_curated_category_id required | A reference to the line item curated category you are operating with in the request. Type: string Example: 1bzq3 |
DELETE https://ads-api.x.com/12/accounts/18ce54d4x5t/line_item_curated_categories/xq
Line Item Placements
GET line_items/placements
Retrieve valid placement and product_type combinations.
https://ads-api.x.com/12/line_items/placements
| Name | Description |
|---|---|
| product_type optional | Scope the response to just the valid placements for the specified product type. Type: enum Possible values: MEDIA, PROMOTED_ACCOUNT, PROMOTED_TWEETS |
GET https://ads-api.x.com/12/line_items/placements?product_type=PROMOTED_ACCOUNT
Media Creatives
GET accounts/:account_id/media_creatives
Retrieve details for some or all media creatives associated with the current account.
https://ads-api.x.com/12/accounts/:account_id/media_creatives
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| campaign_id optional | Scope the response to just the media creatives associated with the specified campaign. Type: string Example: 8gdx6 |
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
| line_item_ids optional | Scope the response to just the media creatives associated with the specified line items by specifying a comma-separated list of identifiers. Up to 200 IDs may be provided. Type: string Example: 8v7jo |
| media_creative_ids optional | Scope the response to just the desired media creatives by specifying a comma-separated list of identifiers. Up to 200 IDs may be provided. Type: string Example: 1bzq3 |
| sort_by optional | Sorts by supported attribute in ascending or descending order. See Sorting for more information. Type: string Example: created_at-asc |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
| with_total_count optional | Include the total_count response attribute.Note: This parameter and cursor are exclusive.Note: Requests which include total_count will have lower rate limits, currently set at 200 per 15 minutes.Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/media_creatives?media_creative_ids=1bzq3
GET accounts/:account_id/media_creatives/:media_creative_id
Retrieves details for a specific media creative associated with the current account.
https://ads-api.x.com/12/accounts/:account_id/media_creatives/:media_creative_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| media_creative_id required | A reference to the media creative you are operating with in the request. Type: string Example: 43853bhii885 |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/media_creatives/1bzq3
POST accounts/:account_id/media_creatives
Associate an account media object with the specified line item.
Use this endpoint to promote in-stream ads (when the account media creative_type is PREROLL) or image ads (such as BANNER or INTERSTITIAL) on the Twitter Audience Platform.
Note: In order to add media assets to the Account Media resource, use the POST accounts/:account_id/media_library endpoint.
https://ads-api.x.com/12/accounts/:account_id/media_creatives
| Name | Description |
|---|---|
account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
account_media_id required | A reference to the account media entity you are operating with in the request. Type: string Example: 10miy |
line_item_id required | A reference to the line item you are operating with in the request. Type: string Example: 8v7jo |
landing_url sometimes required | The URL of the website to direct a user to. This should only be used with TAP images (or “display creatives”). This value will be ignored if used with preroll assets. To associate a URL with a preroll asset, use the POST accounts/:account_id/preroll_call_to_actions endpoint. Note: Required when the line item’s objective is set to WEBSITE_CLICKS.Type: string Example: https://blog.x.com/ |
POST https://ads-api.x.com/12/accounts/18ce54d4x5t/media_creatives?line_item_id=8v7jo&account_media_id=10miy
DELETE accounts/:account_id/media_creatives/:media_creative_id
Delete the specified media creative belonging to the current account.
https://ads-api.x.com/12/accounts/:account_id/media_creatives/:media_creative_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| media_creative_id required | A reference to the media creative you are operating with in the request. Type: string Example: 1bzq3 |
DELETE https://ads-api.x.com/12/accounts/18ce54d4x5t/media_creatives/1bzq3
Promoted Accounts
GET accounts/:account_id/promoted_accounts
Retrieve details for some or all promoted accounts associated with one or more line items under the current account.
Use GET users/lookup to obtain user data for the user accounts identified by user_id in the response.
An HTTP 400 will be returned if none of the specified line items are configured to contain promoted accounts.
https://ads-api.x.com/12/accounts/:account_id/promoted_accounts
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
| line_item_ids optional | Scope the response to just the promoted accounts associated with the specified line items by specifying a comma-separated list of identifiers. Up to 200 IDs may be provided. Type: string Example: 9bpb2 |
| promoted_account_ids optional | Scope the response to just the desired promoted accounts by specifying a comma-separated list of identifiers. Up to 200 IDs may be provided. Type: string Example: 19pl2 |
| sort_by optional | Sorts by supported attribute in ascending or descending order. See Sorting for more information. Type: string Example: created_at-asc |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
| with_total_count optional | Include the total_count response attribute.Note: This parameter and cursor are exclusive.Note: Requests which include total_count will have lower rate limits, currently set at 200 per 15 minutes.Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/promoted_accounts?promoted_account_ids=19pl2
GET accounts/:account_id/promoted_accounts/:promoted_account_id
Retrieve a specific reference to an account associated with a line item under the current account.
https://ads-api.x.com/12/accounts/:account_id/promoted_accounts/:promoted_account_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| promoted_account_id required | A reference to the promoted account you are operating with in the request. Type: string Example: 19pl2 |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/promoted_accounts/19pl2
POST accounts/:account_id/promoted_accounts
Associate an account (user_id) with the specified line item.
If the specified line item is not configured to be associated with Promoted Accounts, a HTTP 400 INCOMPATIBLE_LINE_ITEM error will be returned. If the specified user is ineligible for promotion, a HTTP 400 will be returned and no users will be promoted. If the provided user is already promoted, the request will be ignored.
For more information on Promoted Accounts, see our campaign management page.
Note: It is not possible to update (PUT) promoted accounts entities.
https://ads-api.x.com/12/accounts/:account_id/promoted_accounts
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| line_item_id required | A reference to the line item you are operating with in the request. Type: string Example: 9bpb2 |
| user_id required | A reference to the user you are operating with in the request. Use GET users/lookup to retrieve a user ID for a screen name. Type: long Example: 756201191646691328 |
POST https://ads-api.x.com/12/accounts/18ce54d4x5t/promoted_accounts?line_item_id=9bpb2&user_id=756201191646691328
DELETE accounts/:account_id/promoted_accounts/:promoted_account_id
Disassociate an account from the specified line item.
https://ads-api.x.com/12/accounts/:account_id/promoted_accounts/:promoted_account_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| promoted_account_id required | The identifier refers to the instance of a Promoted Account associated with a line item. Type: string Example: 19pl2 |
DELETE https://ads-api.x.com/12/accounts/18ce54d4x5t/promoted_accounts/19pl2
Promoted Tweets
GET accounts/:account_id/promoted_tweets
Retrieve references to Tweets associated with line items under the current account.
Use the GET accounts/:account_id/tweets endpoint to fetch the Tweet objects. Use the tweet_id values for each promoted_tweets object.
Note: When parent line items are deleted, promoted_tweets are only returned if with_deleted=true is specified in the request. These promoted_tweets are not actually deleted, though ("deleted": false in the response).
https://ads-api.x.com/12/accounts/:account_id/promoted_tweets
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
| line_item_ids optional | Scope the response to just the Tweets associated with specific line items by specifying a comma-separated list of identifiers. Up to 200 IDs may be provided. Type: string Example: 96uzp |
| promoted_tweet_ids optional | Scope the response to just the desired promoted Tweets by specifying a comma-separated list of identifiers. Up to 200 IDs may be provided. Type: string Example: 1efwlo |
| sort_by optional | Sorts by supported attribute in ascending or descending order. See Sorting for more information. Type: string Example: created_at-asc |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
| with_total_count optional | Include the total_count response attribute.Note: This parameter and cursor are exclusive.Note: Requests which include total_count will have lower rate limits, currently set at 200 per 15 minutes.Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/promoted_tweets?promoted_tweet_ids=1efwlo
GET accounts/:account_id/promoted_tweets/:promoted_tweet_id
Retrieve a specific reference to a Tweet associated with a line item under the current account.
Note: When parent line items are deleted, promoted_tweets are only returned if with_deleted=true is specified in the request. These promoted_tweets are not actually deleted, though ("deleted": false in the response).
https://ads-api.x.com/12/accounts/:account_id/promoted_tweets/:promoted_tweet_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| promoted_tweet_id required | A reference to the promoted Tweet you are operating with in the request. Type: string Example: 1efwlo |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/promoted_tweets/1efwlo
POST accounts/:account_id/promoted_tweets
Associate one or more Tweets with the specified line item. Not all Tweets are appropriate for promotion, depending on the campaign objective. Please see Objective-based Campaigns for more information.
When using the PROMOTED_ACCOUNT product type, associating a Tweet with the line_item will add timeline placements on mobile in addition to the standard PROMOTED_ACCOUNT placement.
Note: It is not possible to update (PUT) promoted Tweet entities.
https://ads-api.x.com/12/accounts/:account_id/promoted_tweets
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| line_item_id required | A reference to the line item you are operating with in the request. Type: string Example: 8v7jo |
| tweet_ids required | A comma-separated list of identifiers corresponding to specific Tweets. Up to 50 IDs may be provided. Type: long Example: 822333526255120384 |
POST https://ads-api.x.com/12/accounts/18ce54d4x5t/promoted_tweets?line_item_id=8v7jo&tweet_ids=822333526255120384
DELETE accounts/:account_id/promoted_tweets/:promoted_tweet_id
Disassociate a Tweet from the specified line item.
Note: A deleted promoted_tweets entity will be displayed as “Paused” in the ads.x.com UI. Similarly, “pausing” from the UI will disassociate the Tweet from its line item.
https://ads-api.x.com/12/accounts/:account_id/promoted_tweets/:promoted_tweet_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| promoted_tweet_id required | The identifier refers to the instance of a Promoted Tweet associated with a line item. This comes from the id field from a response item to GET accounts/:account_id/promoted_tweets, not the tweet_id of the Tweet in question. Supplied within the resource’s path.Type: string Example: 1gp8a5 |
DELETE https://ads-api.x.com/12/accounts/18ce54d4x5t/promoted_tweets/1gp8a5
Promotable Users
GET accounts/:account_id/promotable_users
Retrieve details for some or all promotable users associated with the current account.
The promotable user type is either FULL or RETWEETS_ONLY. This controls the type of content that is allowed to be promoted by the account. Advertisers must obtain permission to promote another user’s content and contact Twitter to get them added to your account as a RETWEETS_ONLY promotable user.
Provided the permissions are set correctly, you can make requests to the promoted product endpoints that directly reference the Tweet ID of the Tweet you’d like to promote. You can use the POST accounts/:account_id/promoted-tweets endpoint to promote published Tweets and the POST accounts/:account_id/scheduled-promoted-tweets endpoint to promote another Twitter Ads account’s Scheduled Tweets.
You do not have to retweet the target Tweet. When you promote a Tweet with this approach, the tweet_id that is returned will be different from the Tweet ID that was provided. Behind the scenes, the Tweet is being retweeted as a nullcasted Tweet and then promoted. The tweet_id that is returned corresponds to this new Tweet.
https://ads-api.x.com/12/accounts/:account_id/promotable_users
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
| promotable_user_ids optional | Scope the response to just the desired promotable users by specifying a comma-separated list of identifiers. Up to 200 IDs may be provided. Type: string Example: l310s |
| sort_by optional | Sorts by supported attribute in ascending or descending order. See Sorting for more information. Type: string Example: created_at-asc |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
| with_total_count optional | Include the total_count response attribute.Note: This parameter and cursor are exclusive.Note: Requests which include total_count will have lower rate limits, currently set at 200 per 15 minutes.Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/promotable_users?promotable_user_ids=l310s
GET accounts/:account_id/promotable_users/:promotable_user_id
Retrieve a specific promotable user associated with the current account.
The promotable user type is either FULL or RETWEETS_ONLY. This controls the type of content that is allowed to be promoted by the account.
Advertisers must obtain permission to promote another user’s content. Provided the permissions are set correctly, you can make requests to the promoted product endpoints that directly reference the Tweet ID of the Tweet you’d like to promote.
You do not have to retweet the target Tweet. When you promote a Tweet with this approach, the tweet_id that is returned will be different from the Tweet ID that was provided. Behind the scenes, the Tweet is being retweeted as a nullcasted Tweet and then promoted. The tweet_id that is returned corresponds to this new Tweet.
https://ads-api.x.com/12/accounts/:account_id/promotable_users/:promotable_user_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| promotable_user_id optional | A reference to the promotable user you are operating on within the request Type: string Example: l310s |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/promotable_users/l310s
Publishers
GET publishers
Retrieve a list of Content Category publishers’ details
Additional details can be found in the Video Views Preroll Objective Guide
https://ads-api.x.com/12/publishers
No request parameters
GET https://ads-api.x.com/12/publishers
Recommendations
GET accounts/:account_id/recommendations
Status: Closed Beta
Retrieve campaign recommendations associated with this ads account. Currently there is a limit of 1 recommendation per funding instrument.
https://ads-api.x.com/5/accounts/:account_id/recommendations
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
GET https://ads-api.x.com/5/accounts/18ce54d4x5t/recommendations
GET accounts/:account_id/recommendations/:recommendation_id
Status: Closed Beta
Retrieve a specific campaign recommendation associated with this ads account.
The campaign recommendation contains a full set of changes suggested for the campaign structure represented as an object tree. The response tree is intended to work in conjunction with the Batch API endpoints, but it can also be mapped to single update endpoints as appropriate (Create for POST, Update for PUT, Delete for DELETE).
https://ads-api.x.com/5/accounts/:account_id/recommendations/:recommendation_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| recommendation_id required | A reference to the recommendation ID you are operating within the request Type: string Example: 62ce8zza1q0w |
GET https://ads-api.x.com/5/accounts/18ce54d4x5t/recommendations/62ce8zza1q0w
Scheduled Promoted Tweets
GET accounts/:account_id/scheduled_promoted_tweets
Retrieve details for some or all scheduled promoted Tweets associated with the current account.
https://ads-api.x.com/12/accounts/:account_id/scheduled_promoted_tweets
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
| line_item_ids optional | Scope the response to just the scheduled Tweets associated with specific line items by specifying a comma-separated list of identifiers. Up to 200 IDs may be provided. Type: string Example: 8xdpe |
| scheduled_promoted_tweet_ids optional | Scope the response to just the desired scheduled promoted Tweets by specifying a comma-separated list of identifiers. Up to 200 IDs may be provided. Type: string Example: 1xboq |
| sort_by optional | Sorts by supported attribute in ascending or descending order. See Sorting for more information. Type: string Example: created_at-asc |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
| with_total_count optional | Include the total_count response attribute.Note: This parameter and cursor are exclusive.Note: Requests which include total_count will have lower rate limits, currently set at 200 per 15 minutes.Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/scheduled_promoted_tweets?scheduled_promoted_tweet_ids=1xboq
GET accounts/:account_id/scheduled_promoted_tweets/:scheduled_promoted_tweet_id
Retrieve a specific scheduled promoted Tweet associated with the current account.
https://ads-api.x.com/12/accounts/:account_id/scheduled_promoted_tweets/:scheduled_promoted_tweet_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| scheduled_promoted_tweet_id required | A reference to the scheduled promoted Tweet you are operating with in the request. Type: string Example: 1xboq |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/scheduled_promoted_tweets/1xboq
POST accounts/:account_id/scheduled_promoted_tweets
Associate a scheduled Tweet with the specified line item.
Note: It is not possible to update (PUT) scheduled promoted Tweet entities.
https://ads-api.x.com/12/accounts/:account_id/scheduled_promoted_tweets
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| line_item_id required | A reference to the line item you are operating with in the request. Type: string Example: 8xdpe |
| scheduled_tweet_id required | A reference to the scheduled Tweet you are operating with in the request. Type: long Example: 870358555227860992 |
POST https://ads-api.x.com/12/accounts/18ce54d4x5t/scheduled_promoted_tweets?line_item_id=8xdpe&scheduled_tweet_id=870358555227860992
DELETE accounts/:account_id/scheduled_promoted_tweets/:scheduled_promoted_tweet_id
Disassociate a scheduled Tweet from the specified line item.
Note: scheduled_promoted_tweets can only be deleted before the scheduled Tweet’s scheduled_at time.
https://ads-api.x.com/12/accounts/:account_id/scheduled_tweets/:scheduled_tweet_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| scheduled_promoted_tweet_id required | A reference to the scheduled promoted Tweet you are operating with in the request. This is the id attribute from a GET accounts/:account_id/scheduled_promoted_tweets response object.Type: string Example: 1xtfl |
DELETE https://ads-api.x.com/12/accounts/18ce54d4x5t/scheduled_promoted_tweets/1xtfl
Targeting Criteria
GET accounts/:account_id/targeting_criteria
Retrieve details for some or all of the targeting criteria associated with line items under the current account.
https://ads-api.x.com/12/accounts/:account_id/targeting_criteria
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| line_item_ids required | Scope the response to just the targeting criteria under the specified line items by specifying a comma-separated list of identifiers. Up to 200 IDs may be provided. Type: string Example: 8u94t |
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
| lang optional | An ISO-639-1 language code. When passed, an additional localized_name attribute will be returned in the response for objects where a localized name is available.Type: string Example: fr |
| sort_by optional | Sorts by supported attribute in ascending or descending order. See Sorting for more information. Type: string Example: created_at-asc |
| targeting_criterion_ids optional | Scope the response to just the desired targeting criteria by specifying a comma-separated list of identifiers. Up to 200 IDs may be provided. Type: string Example: dpl3a6 |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
| with_total_count optional | Include the total_count response attribute.Note: This parameter and cursor are exclusive.Note: Requests which include total_count will have lower rate limits, currently set at 200 per 15 minutes.Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/targeting_criteria?line_item_ids=8u94t
GET accounts/:account_id/targeting_criteria/:targeting_criterion_id
Retrieve a specific targeting criterion associated with the current account.
https://ads-api.x.com/12/accounts/:account_id/targeting_criteria/:targeting_criterion_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| targeting_criterion_id required | A reference to the targeting criterion you are operating with in the request. Type: string Example: eijd4y |
| lang optional | An ISO-639-1 language code. When passed, an additional localized_name attribute will be returned in the response for objects where a localized name is available.Type: string Example: fr |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/targeting_criteria/eijd4y
POST accounts/:account_id/targeting_criteria
See the Targeting Options page to find targeting_values for specific targeting types. We recommend that you refresh all data weekly, to ensure that you are working with the latest set of targeting type values. We change values and available targeting criteria from time to time; while the majority of these don’t change often, some do. There is no guarantee that these values will not change.
Use the BROAD_KEYWORD, EXACT_KEYWORD, PHRASE_KEYWORD, or UNORDERED_KEYWORD targeting types with the keywords specified in the targeting_value. Exclude keywords by using the operator_type request parameter set to NE. See targeting keyword types for a detailed description of each type.
Note: It is only possible to target a single age bucket per line item.
Note: To target a Custom Audience, that audience must be targetable. i.e., targerable must equal true.
Note: When using targeting type TV_SHOW, there must be at least one LOCATION targeting criterion on the line item prior to setting the TV_SHOW targeting and all LOCATION must be within the same locale as the TV_SHOW being targeted.
https://ads-api.x.com/12/accounts/:account_id/targeting_criteria
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| line_item_id required | A reference to the line item you are operating with in the request. Type: string Example: 69ob |
| operator_type required | Specify the relationship that the targeting criterion should have. For example, to exclude keywords, use operator_type=NE.Type: enum Possible values: EQ, NE, GTE, LT |
| targeting_type required | The type of targeting that will be applied to this line item. Possible non-keyword-based values include: AGE, DEVICE, EVENT, CAMPAIGN_ENGAGEMENT, CAMPAIGN_ENGAGEMENT_LOOKALIKE, CONVERSATION, ENGAGEMENT_TYPE, FOLLOWERS_OF_USER, GENDER, INTEREST, LANGUAGE, LIVE_TV_EVENT, LOCATION, NETWORK_ACTIVATION_DURATION, NETWORK_OPERATOR, PLATFORM, PLATFORM_VERSION, SIMILAR_TO_FOLLOWERS_OF_USER, TV_SHOW, USER_ENGAGEMENT, USER_ENGAGEMENT_LOOKALIKE, WIFI_ONLYNote: It is only possible to target a single AGE bucket per line item.Possible keyword-based values include: BROAD_KEYWORD, EXACT_KEYWORD, PHRASE_KEYWORD, UNORDERED_KEYWORDPossible custom audience values include: CUSTOM_AUDIENCE, CUSTOM_AUDIENCE_EXPANDEDPossible installed app store category values: APP_STORE_CATEGORY, APP_STORE_CATEGORY_LOOKALIKEPossible Twitter Audience Platform (TAP) app exclusion: APP_LIST (may only be used with operator_type=NE) |
| targeting_value required | Specify which user, which interest, which location, which event, which platform, which platform version, which device, which keyword or phrase, which gender, which custom audience, which app store category, or which exclusion of an app list this targeting will be applied to, depending on the selected targeting_type. Type: string Example: 174958347 |
POST https://ads-api.x.com/12/accounts/18ce54d4x5t/targeting_criteria?line_item_id=619jl&targeting_type=BROAD_KEYWORD&targeting_value=technology
POST batch/accounts/:account_id/targeting_criteria
Allows the batch creation of new Targeting Criteria with a single request.
Batch Requests
- The current maximum batch size is 500.
- All parameters are sent in the request body and a
Content-Typeofapplication/jsonis required. - Batch requests fail or succeed together as a group and all API responses for both error and success preserve the item order of the initial request.
Batch Responses
Batch API responses return an ordered collection of items. Otherwise, they are identical in structure to their corresponding single-item endpoints.
Batch Errors
- Request-level errors (eg. max batch size exceeded) are shown in the response under the
errorsobject. - Item-level errors (eg. missing required Targeting Criteria parameter) are shown in the response under the
operation_errorsobject.
https://ads-api.x.com/12/batch/accounts/:account_id/targeting_criteria
| Name | Description |
|---|---|
| operation_type required | The per item operation type being performed. Type: enum Possible values: Create, Delete |
| params required | A JSON object containing all the parameters for the targeting criteria objects. For a list of required and optional targeting criteria parameters, see here. In addition, this endpoint supports an operator_type parameter that works in conjunction with certain targeting_type values. The possible values for this parameter are EQ for equal to, GTE for greater than or equal to, LT for less than, and NE for not equal to. |
POST https://ads-api.x.com/12/batch/accounts/18ce54d4x5t/targeting_criteria
DELETE accounts/:account_id/targeting_criteria/:targeting_criterion_id
Delete the specified targeting criterion belonging to the current account.
https://ads-api.x.com/12/accounts/:account_id/targeting_criteria/:targeting_criterion_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| targeting_criterion_id required | A reference to the targeting criterion you are operating with in the request. Type: string Example: dpl3a6 |
DELETE https://ads-api.x.com/12/accounts/18ce54d4x5t/targeting_criteria/dpl3a6
Targeting Options
- App Store Categories
- Conversation
- Devices
- Events
- Interests
- Languages
- Locations
- Network Operators
- Platform Versions
- Platforms
- TV Markets
- TV Shows
GET targeting_criteria/app_store_categories
Discover available app store category-based targeting criteria for Promoted Products. App store categories are available for the iOS App Store and the Google Play store only.
Installed app category targeting allows targeting of users based on the categories of apps they have installed or have indicated interest in.
https://ads-api.x.com/12/targeting_criteria/app_store_categories
| Name | Description |
|---|---|
| q optional | An optional query to scope a targeting criteria. Omit this parameter to retrive all. Type: string Example: music |
| os_type optional | Scope the results by a specific app store. Type: enum Possible values: ANDROID, IOS |
GET https://ads-api.x.com/12/targeting_criteria/app_store_categories?q=music&os_type=IOS
GET targeting_criteria/conversations
Discover available conversation-based targeting criteria for Promoted Products.
https://ads-api.x.com/12/targeting_criteria/conversations
| Name | Description |
|---|---|
| conversation_type optional | An optional query to scope to a certain conversation type. Type: enum Possible values: ACTORS, ATHLETES, BOOK_GENRES, BOOKS, BRAND_CATEGORIES, BRANDS, CELEBRITIES, COACHES, DIGITAL_CREATORS, ENTERTAINMENT_BRANDS, ENTERTAINMENT_PERSONALITIES, FICTIONAL_CHARACTERS, JOURNALISTS, LIFESTYLES, MOVIE_GENRES, MOVIES, MUSIC_GENRES, MUSICIANS, NEWS_STORIES, NEWS, PERSONS, PLACES, PODCASTS, POLITICAL_AFFILIATIONS, POLITICIANS, PRODUCTS, RADIO_STATIONS, SPORTS_LEAGUES, SPORTS_PERSONALITIES, SPORTS_TEAMS, SPORTS, TRENDS, TV_SHOWS, VIDEO_GAME_PLATFORMS, VIDEO_GAME_PUBLISHERS, VIDEO_GAMES |
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
GET https://ads-api.x.com/12/targeting_criteria/conversations?count=2
GET targeting_criteria/devices
Discover available device-based targeting criteria for Promoted Products. Device targeting is available for Promoted Tweets.
https://ads-api.x.com/12/targeting_criteria/devices
| Name | Description |
|---|---|
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| q optional | An optional query to scope a targeting criteria. Omit this parameter to retrive all. Type: string Example: apple |
GET https://ads-api.x.com/12/targeting_criteria/devices?count=2&q=iphone
GET targeting_criteria/events
Discover available event-based targeting criteria for Promoted Products. Only one event can be targeted per line item.
Note: Events often exist across timezones, leading to complications when considering event times from cross-timezone perspectives. To simplify this, all event start_time and end_time values on this endpoint are represented in UTC±00:00, irrespective of the event’s locale and timezone. This design should be kept in mind when querying and interacting with event start_time and end_time values. For example, Independence Day for the US is represented as start_time=2017-07-04T00:00:00Z and end_time=2017-07-05T00:00:00Z in UTC±00:00, and thus avoids the issue of this holiday existing across multiple timezones within the US.
https://ads-api.x.com/12/targeting_criteria/events
| Name | Description |
|---|---|
| event_types required | An optional query to scope to certain event types. Type: enum Possible values: CONFERENCE, HOLIDAY, MUSIC_AND_ENTERTAINMENT, OTHER, POLITICS, RECURRING, SPORTS |
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| country_codes optional | An optional query to scope a targeting criteria search to particular countries with the 2 letter ISO country code. If this parameter is not specified, all events are returned. Type: string |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
| end_time optional | The time, expressed in ISO 8601, that the campaign will end. Type: string Example: 2017-10-05T00:00:00Z |
| start_time optional | The time, expressed in ISO 8601, that the line item will begin serving. Note: Defaults to the current time. Type: string Example: 2017-07-05T00:00:00Z |
GET https://ads-api.x.com/12/targeting_criteria/events?count=1
GET targeting_criteria/interests
Discover available interest-based targeting criteria for Promoted Products. Interests change infrequently, however we suggest you refresh this list at least once weekly.
https://ads-api.x.com/12/targeting_criteria/interests
| Name | Description |
|---|---|
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
| q optional | An optional query to scope a targeting criteria. Omit this parameter to retrive all. Type: string Example: books |
GET https://ads-api.x.com/12/targeting_criteria/interests?q=books
GET targeting_criteria/languages
Discover languages available for targeting.
https://ads-api.x.com/12/targeting_criteria/languages
| Name | Description |
|---|---|
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
| q optional | An optional query to scope a targeting criteria. Omit this parameter to retrive all. Type: string Example: english |
GET https://ads-api.x.com/12/targeting_criteria/languages?q=english
GET targeting_criteria/locations
Discover available location-based targeting criteria for Promoted Products. Geo-targeting is available for Promoted Accounts and Promoted Tweets at the country level, state/region level, city level, and postal code level. Postal code targeting must be used if you wish to retrieve analytics at the postal code level.
Note: To retrieve specific targetable cities, such as San Francisco or New York, use the CITIES enum with the location_type request parameter.
To target Designated Market Areas (DMAs), use the METROS enum.
https://ads-api.x.com/12/targeting_criteria/locations
| Name | Description |
|---|---|
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| country_code optional | An optional query to scope a targeting criteria search to a specific country with the 2 letter ISO country code. Omit this parameter to retrieve results for all countries. Type: string Example: JP |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
| location_type optional | Scope the results by a specific kind of location. More granular targeting than COUNTRIES may not be available in all locations.Type: enum Possible values: COUNTRIES, REGIONS, METROS, CITIES, POSTAL_CODES |
| q optional | An optional query to scope a targeting criteria search. Omit this parameter to retrieve all results. Type: string Example: New York |
GET https://ads-api.x.com/12/targeting_criteria/locations?location_type=CITIES&q=los angeles
GET targeting_criteria/network_operators
Discover available network operator-based targeting criteria for Promoted Products.
This endpoint enables you to lookup targetingable carriers, such as AT&T, Verizon, Sprint, T-Mobile, etc., in multiple countries.
https://ads-api.x.com/12/targeting_criteria/network_operators
| Name | Description |
|---|---|
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| country_code optional | An optional query to scope a targeting criteria search to a specific country with the 2 letter ISO country code. If this parameter is not specified only partner audiences for the United States are returned. Type: string Default: US |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
| q optional | An optional query to scope a targeting criteria search. Omit this parameter to this parameter to retrieve all results. Type: string Examples: Airpeak |
GET https://ads-api.x.com/12/targeting_criteria/network_operators?count=5&country_code=US
GET targeting_criteria/platform_versions
Discover available mobile OS version-based targeting criteria for Promoted Products. Platform version targeting is available for Promoted Accounts and Promoted Tweets. This allows targeting down to the point release of a mobile operating system version, such as Android 8.0 or iOS 10.0.
https://ads-api.x.com/12/targeting_criteria/platform_versions
| Name | Description |
|---|---|
| q optional | An optional query to scope a targeting criteria search. Omit this parameter to this parameter to retrieve all results. Type: string Examples: jelly bean |
GET https://ads-api.x.com/12/targeting_criteria/platform_versions
GET targeting_criteria/platforms
Discover available platform-based targeting criteria for Promoted Products.
https://ads-api.x.com/12/targeting_criteria/platforms
| Name | Description |
|---|---|
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| q optional | An optional query to scope a targeting criteria search. Omit this parameter to this parameter to retrieve all results. Type: string Examples: ios, blackberry |
| lang optional | Using a ISO-639-1 language code. When passed, an additional localized_name attribute will be returned in the response. Type: int, string Example: fr |
GET https://ads-api.x.com/12/targeting_criteria/platforms
GET targeting_criteria/tv_markets
Discover available TV markets where TV shows can be targeted. Returns markets by locale that can used to query the GET targeting_criteria/tv_shows endpoint.
https://ads-api.x.com/12/targeting_criteria/tv_markets
None
GET https://ads-api.x.com/12/targeting_criteria/tv_markets
GET targeting_criteria/tv_shows
Discover available TV show-based targeting criteria for Promoted Products. TV show targeting is available for Promoted Tweets in certain markets. See the GET targeting_criteria/tv_markets endpoint for available markets.
Note: Any audience that contains fewer than 1,000 users will appear with an estimated_users value of 1000.
Note: TV channel and genre targeting options are no longer supported.
https://ads-api.x.com/12/targeting_criteria/tv_shows
| Name | Description |
|---|---|
| locale required | A required parameter that specifies the tv_market_locale to query for available TV shows. TV markets are queried based on locale returned from the GET targeting_criteria/tv_markets.Type: string Example: en-US |
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 50 Min, Max: 1, 50 |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
| q optional | An optional query to scope a targeting criteria search. Omit this parameter to this parameter to retrieve all results. Type: string Examples: ios, blackberry |
GET https://ads-api.x.com/12/targeting_criteria/tv_shows?locale=en-US&q=news&count=1
Targeting Suggestions
GET accounts/:account_id/targeting_suggestions
Get up to 50 keyword or user targeting suggestions to complement your initial selection.
https://ads-api.x.com/12/accounts/:account_id/targeting_suggestions
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticating user. Type: string Example: 18ce54d4x5t |
| suggestion_type required | Specify the type of suggestions to return. Type: enum Possible values: KEYWORD, USER_ID |
| targeting_values required | Comma separated collection of either keywords or user IDs used to seed the suggestions. Note: These two types of suggestions cannot be mixed. Example: 756201191646691328 |
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 30 Min, Max: 1, 50 |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/targeting_suggestions?suggestion_type=KEYWORD&targeting_values=developers&count=2"
Tax Settings
GET accounts/:account_id/tax_settings
Retrieve tax setting details associated with the current account.
https://ads-api.x.com/12/accounts/:account_id/tax_settings
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/tax_settings
PUT accounts/:account_id/tax_settings
Update the tax settings for the current account.
https://ads-api.x.com/12/accounts/:account_id/tax_settings
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| address_city optional | The city for the account owner’s address. Type: string Example: San Francisco |
| address_country optional | The two-letter country code for the account owner’s address. Type: string Example: US |
| address_email optional | The email associated with the account owner’s address. Type: string Example: api@mctestface.com |
| address_first_name optional | The first name for the account owner’s address. Type: string Example: API |
| address_last_name optional | The last name for the account owner’s address. Type: string Example: McTestface |
| address_name optional | The company name for the account owner’s address. Type: string Example: ABC, Co. |
| address_postal_code optional | The postal code for the account owner’s address. Type: string Example: 94102 |
| address_region optional | The region for the account owner’s address. Type: string Example: California |
| address_street1 optional | The street line for the account owner’s address. Type: string Example: 21 March St |
| address_street2 optional | The second street line for the account owner’s address. Type: string Example: Suite 99 |
| bill_to optional | The entity that is billed. Type: enum Possible values: ADVERTISER, AGENCY |
| business_relationship optional | Whether the account is owned by the advertiser or by the agency. Type: enum Possible values: AGENCY, SELF |
| client_address_city optional | The city for the advertiser’s address. Set this when the ads account is owned by an agency. Type: string Example: Toronto |
| client_address_country optional | The two-letter country code for the advertiser’s address. Set this when the ads account is owned by an agency. Type: string Example: CA |
| client_address_email optional | The email associated with the advertiser’s address. Set this when the ads account is owned by an agency. Type: string Example: ads@brand.com |
| client_address_first_name optional | The first name for the advertiser’s address. Set this when the ads account is owned by an agency. Type: string Example: Brand |
| client_address_last_name optional | The last name for the advertiser’s address. Set this when the ads account is owned by an agency. Type: string Example: Advertiser |
| client_address_name optional | The company name for the advertiser’s address. Set this when the ads account is owned by an agency. Type: string Example: Brand, Inc. |
| client_address_postal_code optional | The postal code for the advertiser’s address. Set this when the ads account is owned by an agency. Type: string Example: M5H 2N2 |
| client_address_region optional | The region for the advertiser’s address. Set this when the ads account is owned by an agency. Type: string Example: Ontario |
| client_address_street1 optional | The street line for the advertiser’s address. Set this when the ads account is owned by an agency. Type: string Example: 280 Queen St W |
| client_address_street2 optional | The second street line for the advertiser’s address. Set this when the ads account is owned by an agency. Type: string Example: The 6 |
| invoice_jurisdiction optional | Invoice jurisdiction. Type: enum Possible values: LOI_SAPIN, NONE, NOT_SET |
| tax_category optional | Whether the taxation should be individual or business. Type: enum Possible values: BUSINESS_NO_VAT, BUSINESS_WITH_VAT, INDIVIDUAL |
| tax_exemption_id optional | VAT exemption ID. Type: sting Example: 12345 |
| tax_id optional | VAT registration ID. Type: string Possible values: 67890 |
PUT https://ads-api.x.com/12/accounts/18ce54d4x5t/tax_settings?address_name=ABC, Co.
Tracking Tags
GET accounts/:account_id/tracking_tags
Retrieve details for some or all tracking tags associated with the current account.
https://ads-api.x.com/12/accounts/:account_id/tracking_tags
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| count optional | Specifies the number of records to try and retrieve per distinct request. Type: int Default: 200 Min, Max: 1, 1000 |
| cursor optional | Specifies a cursor to get the next page of results. See Pagination for more information. Type: string Example: 8x7v00oow |
| line_item_ids optional | Scope the response to just the tracking tags associated with specific line items by specifying a comma-separated list of identifiers. Up to 200 IDs may be provided. Type: string Example: 96uzp |
| sort_by optional | Sorts by supported attribute in ascending or descending order. See Sorting for more information. Type: string Example: created_at-asc |
| tracking_tag_ids optional | Scope the response to just the desired tracking tags by specifying a comma-separated list of identifiers. Up to 200 IDs may be provided. Type: string Example: 3m82 |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
| with_total_count optional | Include the total_count response attribute.Note: This parameter and cursor are exclusive.Note: Requests which include total_count will have lower rate limits, currently set at 200 per 15 minutes.Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/tracking_tags?tracking_tag_ids=3m82
GET accounts/:account_id/tracking_tags/:tracking_tag_id
Retrieve a specific tracking tag associated with the current account.
https://ads-api.x.com/12/accounts/:account_id/tracking_tags/:tracking_tag_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| tracking_tag_id required | A reference to the tracking tag you are operating with in the request. Type: string Example: 555j |
| with_deleted optional | Include deleted results in your request. Type: boolean Default: false Possible values: true, false |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/tracking_tags/555j
POST accounts/:account_id/tracking_tags
Associate a tracking tag with the specified line item.
https://ads-api.x.com/12/accounts/:account_id/tracking_tags
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| line_item_id required | A reference to the line item you are operating with in the request. Type: string Example: 8v7jo |
| tracking_tag_type required | The type of tracking tag. Type: enum Possible value: IMPRESSION_TAG, CLICK_TRACKER |
| tracking_tag_url required | The tracking tag url provided by the tracking partner. Type: string Example: https://ad.doubleclick.net/ddm/trackimp/N1234.2061500TWITTER-OFFICIAL/B9156151.125630439;dc_trk_aid=1355;dc_trk_cid=8675309 |
POST https://ads-api.x.com/12/accounts/18ce54d4x5t/tracking_tags?line_item_id=fdwcl&tracking_tag_type=IMPRESSION_TAG&tracking_tag_url=https://ad.doubleclick.net/ddm/trackimp/N1234.2061500TWITTER-OFFICIAL/B9156151.125630439;dc_trk_aid=1355;dc_trk_cid=8675309
PUT accounts/:account_id/tracking_tags/:tracking_tag_id
Associate a tracking tag with the specified line item.
https://ads-api.x.com/12/accounts/:account_id/tracking_tags/:tracking_tag_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| tracking_tag_url required | The tracking tag url provided by the tracking partner. Type: string Example: https://ad.doubleclick.net/ddm/trackimp/N1234.2061500TWITTER-OFFICIAL/B9156151.125630439;dc_trk_aid=1355;dc_trk_cid=8675309 |
PUT https://ads-api.x.com/12/accounts/18ce54d4x5t/tracking_tags/3m82?tracking_tag_url=https://ad.doubleclick.net/ddm/trackimp/N1234.2061500TWITTER-OFFICIAL/B9156151.125630439;dc_trk_aid=1355;dc_trk_cid=8675309
DELETE accounts/:account_id/tracking_tags/:tracking_tag_id
Disassociate a tracking tag from the specified line item.
https://ads-api.x.com/12/accounts/:account_id/tracking_tags/:tracking_tag_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| tracking_tag_id required | A reference to the tracking tag you are operating with in the request. Type: string Example: 555j |
DELETE https://ads-api.x.com/12/accounts/18ce54d4x5t/tracking_tags/555j
User Settings
(https://app.getpostman.com/run-collection/1d12b9fc623b8e149f87)
GET accounts/:account_id/user_settings/:user_id
Retrieves user settings.
https://ads-api.x.com/12/accounts/:account_id/user_settings/:user_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and is generally a required parameter for all Advertiser API requests excluding GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| user_id required | A reference to the user you are operating with in the request. Use GET users/lookup to retrieve a user ID for a screen name. Type: long Example: 756201191646691328 |
GET https://ads-api.x.com/12/accounts/18ce54d4x5t/user_settings/756201191646691328
PUT accounts/:account_id/user_settings/:user_id
Updates user settings. Requires user context. Not accessible by account admins.
https://ads-api.x.com/12/accounts/:account_id/user_settings/:user_id
| Name | Description |
|---|---|
| account_id required | The identifier for the leveraged account. Appears within the resource’s path and GET accounts. The specified account must be associated with the authenticated user. Type: string Example: 18ce54d4x5t |
| user_id required | A reference to the user you are operating with in the request. Use GET users/lookup to retrieve a user ID for a screen name. Type: long Example: 756201191646691328 |
| notification_email optional | Email to use for account notifications. Type: string Example: user@domain.com |
| contact_phone optional | Contact phone number. Type: string Example: 202-555-0128 |
| contact_phone_extension optional | Extension for contact contact_phone. Type: string Example: 1234 |
PUT https://ads-api.x.com/12/accounts/18ce54d4x5t/user_settings/756201191646691328?notification_email='user@domain.com'&subscribe_email_types=ACCOUNT_PERFORMANCE,PERFORMANCE_IMPROVEMENT"